s-yesudas

Guest Column: MD & Co-founder, Y&A Transformation Pvt Ltd gives out a message to agency heads on how the clients play the role of an ‘investor’ for businesses

S Yesudas 22-October-2018

Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build the "next practices" in multiple areas including digital, tech, data and content, among others

exchange4media Staff 14-August-2018

S Yesudas, MD and Co-founder of #triggerbridge #UnAgency, shares trade secrets of being a successful entrepreneur

S Yesudas 04-January-2018

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

S Yesudas 01-December-2016

Rio Olympics, in comparison to the events in the past, gathered many additional eyeballs and some real attention in India. We can be rest assured that the interest in Tokyo 2020 would be much bigger, predicts S Yesudas, Managing Director, triggerbridge

S Yesudas 29-August-2016

triggerbridge has undertaken many social initiatives like the #AGoodDeedADay, organising marathons to help the needy and is also working on the project to promote rainwater harvesting by residential societies across Mumbai. The other remarkable initiative by triggerbridge is its upcoming news show called the Un-News Hour

exchange4media Staff 12-April-2016

S Yesudas has announced his first ever-entrepreneurial venture in partnership with Ajit Nair, MX Advertising and Amit Tripathi, IdeateLabs. Yesudas is Managing Director and co-founder

exchange4media Staff 03-December-2015

Communication specialists of the future will build their businesses around insightful ideas and implementable technology

S Yesudas 08-October-2015

Many agencies tell clients that consumers do not want brands selling to them. But the same agencies survive by "selling" their specializations and services to their clients. Writes S Yesudas Ex -Managing Director, Vizeum India (Dentsu Aegis Group)

S Yesudas 30-September-2015

Kulkarni will report to Ashish Bhasin, Chairman & CEO Dentsu Aegis Network, South Asia and will join the Dentsu Aegis Network India Executive Council

exchange4media Staff 09-July-2015

"Yes, I have decided to pursue my passion in the areas of content and analytics, either within or outside the group. Various discussions are going on currently. We will send you an official Press Release," said Yesudas confirming the news to e4m

Priyanka Mehra 09-July-2015

Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by 29.1 per cent

exchange4media Staff 01-July-2015

Hindware's new TVC created by Vizeum, featuring Shah Rukh Khan launched Bollywood style, with a preliminary trailer followed by the full film which premiered during the dance reality show Nach Baliye

exchange4media Staff 13-June-2015

The appointment of Vizeum is seen in line with Vizeum’s recent additions in clientele like Hindware, Jet Privilege, VGP Universal Kingdom

exchange4media Staff 10-June-2015

As Goafest 2015 kicks off today and the build-up for this year’s Abbys heightens, we speak to nominees of Media & Publisher Abbys that are to be held on Day One

exchange4media Staff 09-April-2015

Vizeum concluded 2014 on a high with numerous new business wins including Allied Blenders and Distillers, BMW, JetAirways marked the start to another good year with the announcement of their appointment as the media AoR for Hindustan Sanitaryware & Industries Limited (HSIL)

exchange4media Staff 17-January-2015

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar

exchange4media Staff 24-June-2014

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar

exchange4media Staff 23-June-2014

The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders & Distillers. The business will be handled out of the agency's Mumbai office under the leadership of Samarjit Rajkumar

exchange4media Staff 19-June-2014

The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders & Distillers. The business will be handled out of the agency’s Mumbai office under the leadership of Samarjit Rajkumar

exchange4media Staff 18-June-2014

Advertisment

Advertisment

Advertisment

Advertisment