The executive board of Snippet consists of Tarun Mitra, Ram Gudipati and S Yesudas

e4m Desk Aug 13, 2019 8:07 AM

S Yesudas?blur=25

Guest Column: MD & Co-founder, Y&A Transformation Pvt Ltd gives out a message to agency heads on how the clients play the role of an ‘investor’ for businesses

S Yesudas Oct 22, 2018 8:46 AM


Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build the "next practices" in multiple areas including digital, tech, data and content, among others

e4m Desk Aug 14, 2018 8:58 AM


S Yesudas, MD and Co-founder of #triggerbridge #UnAgency, shares trade secrets of being a successful entrepreneur

S Yesudas Jan 4, 2018 8:55 AM

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge?blur=25

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

S Yesudas Dec 1, 2016 8:33 AM

Guest Column: India can become an Olympic Super Power in Tokyo 2020: S Yesudas, triggerbridge?blur=25

Rio Olympics, in comparison to the events in the past, gathered many additional eyeballs and some real attention in India. We can be rest assured that the interest in Tokyo 2020 would be much bigger, predicts S Yesudas, Managing Director, triggerbridge

S Yesudas Aug 29, 2016 8:03 AM

Triggerbridge to launch its new initiative-- Un-News Hour?blur=25

triggerbridge has undertaken many social initiatives like the #AGoodDeedADay, organising marathons to help the needy and is also working on the project to promote rainwater harvesting by residential societies across Mumbai. The other remarkable initiative by triggerbridge is its upcoming news show called the Un-News Hour

e4m Desk Apr 12, 2016 8:06 AM

S Yesudas launches ‘triggerbridge, the unagency’?blur=25

S Yesudas has announced his first ever-entrepreneurial venture in partnership with Ajit Nair, MX Advertising and Amit Tripathi, IdeateLabs. Yesudas is Managing Director and co-founder

e4m Desk Dec 3, 2015 8:52 AM

Guest column: The future of commerce is brand commerce?blur=25

Communication specialists of the future will build their businesses around insightful ideas and implementable technology

S Yesudas Oct 8, 2015 8:27 AM

Guest Column: Ad agencies must reinvent by creating trust, transparency and purpose?blur=25

Many agencies tell clients that consumers do not want brands selling to them. But the same agencies survive by "selling" their specializations and services to their clients. Writes S Yesudas Ex -Managing Director, Vizeum India (Dentsu Aegis Group)

S Yesudas Sep 30, 2015 9:13 AM

Dentsu Aegis Network appoints Shripad Kulkarni to lead Vizeum in India?blur=25

Kulkarni will report to Ashish Bhasin, Chairman & CEO Dentsu Aegis Network, South Asia and will join the Dentsu Aegis Network India Executive Council

e4m Desk Jul 9, 2015 5:29 PM

S Yesudas resigns as Managing Director, Indian sub-continent, Vizeum?blur=25

"Yes, I have decided to pursue my passion in the areas of content and analytics, either within or outside the group. Various discussions are going on currently. We will send you an official Press Release," said Yesudas confirming the news to e4m

Priyanka Mehra Jul 9, 2015 3:48 PM

RECMA names Vizeum the world’s fastest growing media network?blur=25

Across the sixteen global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by 29.1 per cent

e4m Desk Jul 1, 2015 5:53 PM

Hindware's latest TVC featuring Shah Rukh Khan gets Bollywood launch?blur=25

Hindware's new TVC created by Vizeum, featuring Shah Rukh Khan launched Bollywood style, with a preliminary trailer followed by the full film which premiered during the dance reality show Nach Baliye

e4m Desk Jun 13, 2015 8:54 AM

Vizeum bags media mandate for HDFC Bank?blur=25

The appointment of Vizeum is seen in line with Vizeum’s recent additions in clientele like Hindware, Jet Privilege, VGP Universal Kingdom

e4m Desk Jun 10, 2015 2:34 PM

Goafest 2015: Nominees speak on Media & Publisher Abbys?blur=25

As Goafest 2015 kicks off today and the build-up for this year’s Abbys heightens, we speak to nominees of Media & Publisher Abbys that are to be held on Day One

e4m Desk Apr 9, 2015 8:52 AM

 Vizeum bags Hindware's media duties?blur=25

Vizeum concluded 2014 on a high with numerous new business wins including Allied Blenders and Distillers, BMW, JetAirways marked the start to another good year with the announcement of their appointment as the media AoR for Hindustan Sanitaryware & Industries Limited (HSIL)

e4m Desk Jan 17, 2015 12:28 PM

Vizeum adds C&S Electric to its kitty?blur=25

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar

e4m Desk Jun 24, 2014 7:51 AM

Vizeum adds C&S Electric to its kitty?blur=25

This is the fourth new business announcement from Vizeum within the last two weeks after Jet Airways, ABD, and INS from Viacom18. The business will be handled out of Vizeum’s Delhi office under the leadership of Anirban Malakar

e4m Desk Jun 23, 2014 2:52 PM

Vizeum wins media duties of Viacom18's Integrated Network Solutions?blur=25

The win comes close on the heels of the account acquisition of Jet Airways and Allied Blenders & Distillers. The business will be handled out of the agency's Mumbai office under the leadership of Samarjit Rajkumar

e4m Desk Jun 19, 2014 7:48 AM