Mobile is a new medium for advertisers; therefore it is challenging to convince them. However, because the number of users is growing significantly, advertisers are interested in the medium. There is a lot of content on web and mobile which is being consumed by over 100 million users.
For us, it is ad revenues clubbed with activation. Activation helps us a lot because we are the only player in the state who can do activations in a very short span of time. The revenues have grown in the range of 15 per cent to 20 per cent. Since per second slot selling is not so easy nowadays, one needs to club one’s revenues with activation.