In keeping with the Olympics fervour, Big FM has launched on air tournament with musical challenges inspired by various sports represented at the Olympic Games

exchange4media Staff Aug 6, 2012 10:20 PM

Industry experts emphasise on the importance of customer relationship in retention today and cite coalition as the new mantra towards this goal

Priyanka Mehra Aug 6, 2012 10:16 PM

The magazine, Airport India, will be launched by Airports Authority of India in September; it will be published by Trendsetter Marketing

Shree Lahiri Aug 6, 2012 8:40 PM

BPN’s Prez-International speaks on the agency’s USP, which he believes differentiates it from other media agency brands. India plays a key role in formulating BPN’s final product

Noor Fathima Warsia Aug 6, 2012 8:32 PM

‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children

Shree Lahiri Aug 6, 2012 8:27 PM

The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media

Shree Lahiri Aug 6, 2012 8:26 PM

While the first 3G Tab from the Reliance stable was positioned as ‘Best value for money’, the new one is a ‘Master Multitasker’

exchange4media Staff Aug 6, 2012 8:23 PM

Citibank’s campaign to mark completion of 200 years has been splashed over 100 faces in Delhi. JCDecaux executed the campaign

exchange4media Staff Aug 6, 2012 8:22 PM

The announcement of Uppal’s exit comes after Smile Group’s Deals and You Co-Founder Gaurav Kachru, who is also her husband, quit Smile Group

exchange4media Staff Aug 6, 2012 8:17 PM

Ranjeev Vij joins McCann Delhi as General Manager and Abhishek Das joins McCann Mumbai as Creative Director – Digital

exchange4media Staff Aug 6, 2012 8:16 PM

The announcement of Uppal’s exit comes after Smile Group’s Deals and You Co-Founder Gaurav Kachru, who is also her husband, quit Smile Group

exchange4media Staff Aug 6, 2012 8:14 PM

Since April, Italy, Spain & India have seen the biggest reductions while China & Russia are predicted to record the biggest ad spend increase in 2012

exchange4media Staff Aug 6, 2012 8:08 PM

A quick look at what led NDTV to file a $1.3 bn lawsuit against Nielsen, Kantar & TAM

Noor Fathima Warsia Aug 6, 2012 7:49 PM

“TV18 has entered a consolidation phase,” says Raghav Bahl, MD, Network18

exchange4media Staff Aug 6, 2012 7:25 PM

NTPC has called agencies for empanelment for a period of three years in the Capital. Last date for application is August 14, 2012

Deepika Bhardwaj Aug 6, 2012 7:06 PM

Sanjay Khare, Vice President – Design, Pinstorm shares how V Ramani was a very considerate man who cared about others’ well being

Sanjay Khare Aug 6, 2012 7:05 PM

Ramani was an epitome of life, says Rajan Patel, Former Director, EuroRSCG

Rajan Patel Aug 6, 2012 7:04 PM

The new client roster includes accounts such as Ruosh Shoes, Sunshine Boulevard, Inkfruit.com, Yogurberry, Diamondére.com, Smart Automation and Brand Wagon

exchange4media Staff Aug 6, 2012 5:47 AM

Mobile is a new medium for advertisers; therefore it is challenging to convince them. However, because the number of users is growing significantly, advertisers are interested in the medium. There is a lot of content on web and mobile which is being consumed by over 100 million users.

exchange4media Staff Aug 6, 2012 12:00 AM

For us, it is ad revenues clubbed with activation. Activation helps us a lot because we are the only player in the state who can do activations in a very short span of time. The revenues have grown in the range of 15 per cent to 20 per cent. Since per second slot selling is not so easy nowadays, one needs to club one’s revenues with activation.

exchange4media Staff Aug 6, 2012 12:00 AM