Citibank goes on OOH blitz to celebrate 200 yrs

Citibank’s campaign to mark completion of 200 years has been splashed over 100 faces in Delhi. JCDecaux executed the campaign

by exchange4media Staff
Published - Aug 6, 2012 8:22 PM Updated: Aug 6, 2012 8:22 PM
Citibank goes on OOH blitz to celebrate 200 yrs

Citibank’s campaign to mark completion of 200 years has been splashed over 100 faces in Delhi. These locations are spread across Central, South and West Delhi.

The campaign has been executed by JCDecaux.

Few locations in the South Delhi area were selected to create an innovative and high recall branding solution for Citibank. For this, backlit 3D cut-outs of ‘200 YEARS CITI’ were installed on bus shelter roofs. These letters which appeared in white colour during the day time, glowed blue at night due to the internal lighting installed.

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