TRAI issues tariff order and interconnection regulations for digital addressable cable TV systems

Abid Hasan May 2, 2012 11:08 PM

The Nivea Fresh Active TVC starts interestingly and demonstrates potential but falls flat as it progresses, say industry experts

Shree Lahiri May 2, 2012 11:06 PM

DS Group appoints Lintas Initiative Media as media AoR for Chingles after a multi-agency pitch; multi-media campaign to begin mid-May

Deepika Bhardwaj May 2, 2012 11:05 PM

Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case

Shanta Saikia May 2, 2012 10:13 PM

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Amit Sharma May 2, 2012 7:48 PM

Awards are a fantastic platform where a debutante can compete with a pro and beat him, says Amit Sharma, Director, Chrome Pictures

Amit Sharma May 2, 2012 7:48 PM

The agency’s Dialect and Digital teams used AR to give life to Lay’s new proposition of ‘Pal Banaye Magical’

exchange4media Staff May 2, 2012 7:35 PM

Idea Cellular’s awareness campaign involves installing Idea branded light reflectors on tractors plying in MP and Chhattisgarh to reduce road mishaps

Shanta Saikia May 2, 2012 7:32 PM

STAR India is set to launch a second Hindi movie channel, Movies Ok, on May 6. Like Hindi GEC Life Ok, this channel too does not sport STAR branding

exchange4media Staff May 2, 2012 6:44 PM

While the NBA has already protested against TRAI’s notification saying it has “legalised carriage fees”, the IBF will deliberate further on the subject today

exchange4media Staff May 2, 2012 6:41 PM

Amar Ujala planted trees on World Earth Day. Additionally, a signature campaign wherein people pledged to save earth was carried out

Abid Hasan May 2, 2012 6:39 PM

The one sole milestone that had every radio station - big small, single station, pan India presence station - alike smiling was the realization that the Indian government had finally given a nod to the clearance of the much-delayed FM radio expansion Phase III. We’re finally in the race to reach international broadcasting standards as the FDI allows international players to enter the Indian markets. However, as an industry, we were expecting more than 26 per cent.

exchange4media Staff May 2, 2012 12:00 AM

The positioning for a product is decided keeping in mind a number of factors, including strength of the brand

exchange4media Staff May 2, 2012 12:00 AM