Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys

Sai Prasanna Jan 20, 2012 2:18 PM

India News is expanding its channel bouquet. Next in line are news channel launches in Madhya Pradesh and Chhattisgarh in March 2012

Shree Lahiri Jan 20, 2012 9:40 AM

Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’

Suraj Ramnath Jan 20, 2012 9:27 AM

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

Mindshare India will drive mobile thought-leadership and establish best practice with the rest of the network and also develop & nurture new talent

exchange4media Staff Jan 20, 2012 8:58 AM

At least three agencies have made it to the next round in the media pitch for Uninor, a JV between Telenor Telecom & Unitech Builders

Noor Fathima Warsia Jan 20, 2012 8:54 AM

40 per cent of the campaign spends have been allocated to digital medium, 20 per cent to television, 30 per cent to print and 10 per cent to radio

Priyanka Mehra Jan 20, 2012 8:41 AM

The Havas Media companies will manage the luxury online retailer’s media across Europe and Asia

exchange4media Staff Jan 20, 2012 8:05 AM

O&M has acquired a 33.3 per cent stake in STW Group’s digital communications firm, DTDigital, one of Australia’s largest digital agencies

exchange4media Staff Jan 20, 2012 8:01 AM

Deven Dharamdasani, former Business Head of Blazar, is starting his own venture in the mobile space, which is slated for launch in February 2012

exchange4media Staff Jan 20, 2012 7:24 AM

Dish TV has reported an 81.5 per cent growth in EBITDA at Rs 1,202 million, even as it added 7.40 lakh new subscribers in Q3 FY12

exchange4media Staff Jan 20, 2012 7:23 AM

Hindustan Media Ventures has recorded a 9 per cent increase in its Q3 ad revenues at Rs 1,024 million. Total revenue up 9 per cent at Rs 1,420 million

exchange4media Staff Jan 20, 2012 7:23 AM

The creative pitch for DS Group’s flavoured pan masala brand Rajnigandha is currently underway in Delhi

Deepika Bhardwaj Jan 20, 2012 7:22 AM

Murasu TV will be extensively promoted through radio, outdoor and print mediums, apart from the teaser ads running across the Kalaignar TV channels

Sai Prasanna Jan 20, 2012 7:21 AM

If your advertising makes your target to fantasise about life with your brand, there is a much bigger chance of him trying it out. Great advertising makes your target consumers ‘lust’ for your brand. In fact, I think great advertising is ‘brand-porn’… Great advertising is a lasting investment and not an expense. Great advertising makes the product more valuable that it tangibly is. By this I mean, thanks to great advertising consumers are willing to pay more for a product because they see more value in it.

exchange4media Staff Jan 20, 2012 12:00 AM