Date-wise News
Calvin John appointed VP & Head, Men & Boys

Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys

Sai Prasanna Jan 20, 2012 2:18 PM

India News channel launches in UP, Uttarakhand

India News is expanding its channel bouquet. Next in line are news channel launches in Madhya Pradesh and Chhattisgarh in March 2012

Shree Lahiri Jan 20, 2012 9:40 AM

Colors ventures into sports entertainment

Colors has embarked on an extensive outdoor campaign supported by digital to promote wrestling entertainment reality show ‘Ring Ka King’

Suraj Ramnath Jan 20, 2012 9:27 AM

Dish TV’s Rs 25-cr campaign a tribute to TV buffs

Dish TV has repositioned itself with its Rs 25-crore campaign, ‘Dish Sawaar Hai’. Penned by Prasoon Joshi, the ad has already got the nation singing

Deepika Bhardwaj Jan 20, 2012 9:06 AM

Mindshare’s mobile mktg excellence centre in India

Mindshare India will drive mobile thought-leadership and establish best practice with the rest of the network and also develop & nurture new talent

exchange4media Staff Jan 20, 2012 8:58 AM

Uninor reviews media duties

At least three agencies have made it to the next round in the media pitch for Uninor, a JV between Telenor Telecom & Unitech Builders

Noor Fathima Warsia Jan 20, 2012 8:54 AM

Pix gives marketing push with ‘Big Break’

40 per cent of the campaign spends have been allocated to digital medium, 20 per cent to television, 30 per cent to print and 10 per cent to radio

Priyanka Mehra Jan 20, 2012 8:41 AM

Media Contacts, MPG win Net-a-porter.com media biz

The Havas Media companies will manage the luxury online retailer’s media across Europe and Asia

exchange4media Staff Jan 20, 2012 8:05 AM

Ogilvy buys 33.3 pc stake in Aussie firm DTDigital

O&M has acquired a 33.3 per cent stake in STW Group’s digital communications firm, DTDigital, one of Australia’s largest digital agencies

exchange4media Staff Jan 20, 2012 8:01 AM

Blazar’s Deven Dharamdasani turns entrepreneur

Deven Dharamdasani, former Business Head of Blazar, is starting his own venture in the mobile space, which is slated for launch in February 2012

exchange4media Staff Jan 20, 2012 7:24 AM

Forex woes: Dish TV Q3 net loss at Rs 430 mn

Dish TV has reported an 81.5 per cent growth in EBITDA at Rs 1,202 million, even as it added 7.40 lakh new subscribers in Q3 FY12

exchange4media Staff Jan 20, 2012 7:23 AM

Hindustan Media Ventures Q3 net dips to Rs 108 mn

Hindustan Media Ventures has recorded a 9 per cent increase in its Q3 ad revenues at Rs 1,024 million. Total revenue up 9 per cent at Rs 1,420 million

exchange4media Staff Jan 20, 2012 7:23 AM

Rajnigandha Pan Masala scouts for creative agency

The creative pitch for DS Group’s flavoured pan masala brand Rajnigandha is currently underway in Delhi

Deepika Bhardwaj Jan 20, 2012 7:22 AM

Kalaignar TV to launch music channel on Jan 26

Murasu TV will be extensively promoted through radio, outdoor and print mediums, apart from the teaser ads running across the Kalaignar TV channels

Sai Prasanna Jan 20, 2012 7:21 AM

<b>Thomas Xavier</b>, Chairman & National Creative Director, Orchard Advertising

If your advertising makes your target to fantasise about life with your brand, there is a much bigger chance of him trying it out. Great advertising makes your target consumers ‘lust’ for your brand. In fact, I think great advertising is ‘brand-porn’… Great advertising is a lasting investment and not an expense. Great advertising makes the product more valuable that it tangibly is. By this I mean, thanks to great advertising consumers are willing to pay more for a product because they see more value in it.

exchange4media Staff Jan 20, 2012 12:00 AM