Calvin John appointed VP & Head, Men & Boys

Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys

e4m by Sai Prasanna
Updated: Jan 20, 2012 2:18 PM
Calvin John appointed VP & Head, Men & Boys

Calvin John, Brand Manager – Tanishq at Titan Industries Limited, has been appointed as Vice President & Head - Marketing, Men & Boys.

He reports to Jaffrey Zaman, COO, Arus Retail. His role and responsibilities will involve building awareness for ‘Men & Boys’, launching the online e-commerce channel for the brand and driving growth.

Calvin shared insights on the space that the brand would operate in and the need gaps it would attempt at filling. “Today, men are getting evaluated everywhere - at work, at home, at the gym, at the golf course and even at their kid’s school on various parameters, an important one being appearance. Hence, increasingly, they have begun paying attention to grooming. However the major challenge is education on grooming; men need to be educated about using skincare products. The other challenge is to get men to understand the need for products made especially for their skin. Men & Boys will bridge this gap by offering a range of the best in men’s skin care and grooming products.”

Calvin’s rich experience extends across the food, laundry, beverages and lifestyle retail categories in the GCC (Gulf Cooperation Council), SAARC (South Asian Association for Regional Cooperation), ASEAN (Association of Southeast Asian Markets) markets and the Indian market.

He began his career in May 2001 as a Senior Brand Executive with Bisleri International Pvt Ltd in Mumbai. He joined Hindustan Unilever in February 2003 as Brand Assistant, Innovations for the detergent segment. He moved to Bangalore in August 2004 as Senior Brand Manager at the UB Group before taking up the post of Brand Manager for the International Business Division at Titan Industries in May 2008.

In this role at Titan Industries, he was responsible for building the Titan and Tanishq brands in the international markets. During his term, he set-up and launched the eCommerce channel for Tanishq and eCeleste, an online solitaire selling interface. His last assignment at Tanishq was to launch Mia – a Tanishq sub-brand, which addresses the jewellery needs of the Indian working women. Until his new appointment, he worked at this position.

Men & Boys is India’s first multibrand retail chain exclusively for men’s skincare and grooming needs. Taking off in 2010, it has been promoted by Arus Retail, which was founded by Asipac Group’s Amit Bagaria. The brand retails a wide range of international premium and luxury end brands in the men’s cosmetics, shaving products, skin care products, haircare & styling products, deodorants and fragrances category.
 

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