Media Contacts, MPG win Net-a-porter.com media biz

The Havas Media companies will manage the luxury online retailer’s media across Europe and Asia

e4m by exchange4media Staff
Published: Jan 20, 2012 8:05 AM  | 1 min read
Media Contacts, MPG win Net-a-porter.com media biz

Net-a-porter.com, a premier online luxury retailer, has selected Havas Media’s MPG and Media Contacts as its media agencies of record. MPG and Media Contacts, offline and online companies, respectively, will handle the online retailer’s media duties across key global markets in EMEA and APAC. Spend was not disclosed.

Anthony Rhind, CEO, Havas Digital Global, commented, “We are very excited to start working with such an advanced and digital-savvy client. We have invested a great amount of resources to ensure our delivery and service is leading edge across geographies, and that the value of Artemis, our proprietary digital campaign management platform, enables the maximisation of media across channels. We are pleased Net-a-porter.com recognised we could deliver both the sophistication and integration necessary to help move their business forward.”

Net-a-porter.com was launched in June 2000 and has since established itself as the world’s premier luxury online fashion retailer. Presented in the style of a fashion magazine, Net-a-porter.com features collections from over 400 of the world’s most coveted designers, including Chloé, Marc Jacobs, Burberry, Miu Miu, Stella McCartney and many more.

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