First sweeps was released in October 2011; comparison shows interesting growth and changes in radio consumption for advertisers

exchange4media Staff May 14, 2012 8:47 PM

Satyamev Jayate’s second episode could not keep the social buzz going as F1, English Premier League, Mother’s Day & Parliament’s 60 year completion kept people busy

Deepika Bhardwaj May 14, 2012 8:38 PM

On Mother’s Day, HUL and NBT joined forces to roll out a ‘talking ad’ for hair-care brand Clinic Plus

Shree Lahiri May 14, 2012 8:30 PM

Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group shares some off-the-cuff thoughts through his weekly column Vivid

Annurag Batra May 14, 2012 8:27 PM

The Commerce Secretary, who has been appointed for a three-year term at TRAI, replaces J S Sarma

exchange4media Staff May 14, 2012 8:26 PM

The Commerce Secretary, who has been appointed for a three-year term at TRAI, replaces J S Sarma

exchange4media Staff May 14, 2012 8:26 PM

Guha will lead the company’s marketing services business in India and will report to Global Marketing Services Lead Bob Van Beber

exchange4media Staff May 14, 2012 8:24 PM

Guha will lead the company’s marketing services business in India and will report to Global Marketing Services Lead Bob Van Beber

exchange4media Staff May 14, 2012 8:24 PM

Children are hubs of information; they recognise, form opinions on brands and tend to skew towards products, says Ambika Sharma

Ambika Sharma May 14, 2012 8:11 PM

The print run of the comic is one lakh and will be reprinted depending upon the demand

Abid Hasan May 14, 2012 8:07 PM

Every TVC ends with ‘Sach he toh kehte hain, har idol ke peeche hote hain najane kitne idol’. The attempt is to attract youth & families

Suraj Ramnath May 14, 2012 8:05 PM

The alliance will see Radio City exclusively showcasing the music launch of films under the Viacom18 Motion Pictures banner

Suraj Ramnath May 14, 2012 7:47 PM

With broadband penetration crossing a hundred million, there are early adopters of the online travel category

exchange4media Staff May 14, 2012 12:00 AM

"Shopper marketing is about being with the consumer right from the time he enters a store and not just being present at the point of sale. This requires understanding consumers and reaching out to them in a local and relevant manner. Shopper marketing has been in existence since the time ‘kirana’ stores came up, but there was no science attached to it then. With the arrival of mall culture and modern retail, the number of contextual touch-points with the consumer have increased, which has in turn increased the scope of work in this space."

exchange4media Staff May 14, 2012 12:00 AM