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Guest Column: Protecting the most valuable assets

Take initiatives to make work rewarding for employees, improve work-life balance & increase productivity, says Ambika Sharma, Pulp Strategy

Ambika Sharma Jan 25, 2013 7:17 PM

Guest Column: On campus it’s all one big commercial

College students are a tough crowd for marketers as they ignore traditional media. They do, however, listen to one another, says Ambika Sharma of Pulp Strategy

Ambika Sharma Jun 1, 2012 6:43 PM

Kids – Influencers of today & consumers of the future

Children are hubs of information; they recognise, form opinions on brands and tend to skew towards products, says Ambika Sharma

Ambika Sharma May 14, 2012 8:11 PM

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