Date-wise News
Punjab National Bank scouts for creative partners

Punjab National Bank has called a pitch for empanelment of ad agencies. Last date for sending applications is March 9. Account size is upwards of Rs 15 cr

Deepika Bhardwaj Mar 6, 2012 4:41 PM

FM Phase III: Radio players warily eye e-auctions

There are mixed reactions to the e-auctions announced for FM Phase III. While some feel it will kill programming options, others are more optimistic

Priyanka Nair Mar 6, 2012 1:10 PM

Flashed Yesterday: Sahara One hikes ad rates

Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of “improved performance over the last few months”

exchange4media Staff Mar 6, 2012 8:57 AM

Flashed Yesterday: IRS 2011 Q4: Dailies chart a growth path

Seven of the top 10 publications have seen growth as per IRS 2011 Q4 results. TOI is the only English daily in the top 10 list. The paper has seen growth in AIR

exchange4media Staff Mar 6, 2012 8:56 AM

Flashed Yesterday: Yatra.com appoints ZenithOptimedia as media AOR

The win comes on the back of a multi-agency pitch. Yatra.com is looking at an approximate marketing budget of Rs 30 crore for the year

exchange4media Staff Mar 6, 2012 8:55 AM

IRS 2011 Q4: Steep growth for Patrika, Prabhat Khabar

Six of the top 10 dailies saw growth in IRS 2011 Q4. Dainik Bhaskar lost 274,000 readers during the quarter, while Patrika grew the fastest at 24.9 per cent

Shanta Saikia Mar 6, 2012 8:50 AM

Cannes Lions announces 3 more Jury Presidents

Gail Heimann has been appointed PR Jury President, while Gideon Amichay will be Direct Jury President. Nick Worthington will lead Promo & Activation Jury

exchange4media Staff Mar 6, 2012 8:39 AM

Rural consumer is not a poor urban consumer

Marketers need to look beyond price-led innovation and ATL activities while marketing to rural customers, and create value for them, say industry experts

Abid Hasan Mar 6, 2012 8:30 AM

Jury Speak: Showcasing India's Ad, Media & Mktg Power Women

Industry’s leading names – Sam Balsara, Colvyn Harris, Arvind Sharma, Shashi Sinha, Pradeep Guha – took on the daunting task of shortlisting 50 trail-blazing women professionals

Priyanka Mehra Mar 6, 2012 7:53 AM

Healthcare, home utility ads under ASCI scanner

ASCI’s Consumer Complaints Council upheld complaints against 17 out of 31 ads during November and December 2011

exchange4media Staff Mar 6, 2012 7:48 AM

Guest Article: Changing face of CSR in India

Corporates in India need to safeguard the future of the country & their businesses through environmental & social investment, writes Puja Marwaha, CEO, CRY

Puja Marwaha Mar 6, 2012 7:46 AM

Hyundai Motor India announces top level changes

Hyundai Motor has elevated Bo Shin Seo as Managing Director. He takes over from Han Woo Park, who returns to Korea as Chief Financial Officer of Kia Motors

exchange4media Staff Mar 6, 2012 7:46 AM

IRS 2011 Q4: Growth for 6 of top ten language dailies

Among language dailies, Marathi papers Lokmat & Daily Sakal saw good growth as per IRS 2011 Q4 results. Eenadu lost the most number of readers

Shanta Saikia Mar 6, 2012 7:42 AM

IRS 2011 Q4: English publications stem magazines’ slide

Magazines continue to see decline in AIR in IRS 2011 Q4 as well. English magazines fare better with all except one among top 10 seeing growth

Shanta Saikia Mar 6, 2012 7:42 AM

Understanding the prosumer’s mind

Brands are ideas that exist in minds. The role of advertising is to plant that idea, which then needs to be converted into sales, say experts

Shree Lahiri Mar 6, 2012 7:38 AM

Brands need to transform from value to values: Vishnu Mohan

What really makes a brand meaningful and connected is personal wellbeing and collective wellbeing, feels Vishnu Mohan, CEO, Asia Pacific, Havas Media

Abid Hasan Mar 6, 2012 7:37 AM

IRS 2011 Q4: Strong growth for TOI, Hindu, HT

IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR

Shanta Saikia Mar 6, 2012 7:36 AM

Micromax is title sponsor for Asia Cup again

Nimbus Sport and Micromax have entered into an agreement and the event will be now called Micromax Asia Cup 2012

exchange4media Staff Mar 6, 2012 5:09 AM

Percept Activ handles Vanitha Awards 2012

Percept Activ, the strategic business unit of Percept Media, executed an on-ground activation of Vanitha Awards for the eighth consecutive year

exchange4media Staff Mar 6, 2012 5:07 AM

Good Relations bags PR mandate for CapitalVia

CapitalVia Global Research Ltd, an investment advisory company, has appointed Good Relations India to handle their PR and communication mandate

exchange4media Staff Mar 6, 2012 5:06 AM