Micromax is title sponsor for Asia Cup again

Nimbus Sport and Micromax have entered into an agreement and the event will be now called Micromax Asia Cup 2012

by exchange4media Staff
Published - Mar 6, 2012 5:09 AM Updated: Mar 6, 2012 5:09 AM
Micromax is title sponsor for Asia Cup again

Micromax Informatics Ltd has bagged the title sponsorship for Asia Cup 2012 for the second consecutive year. Nimbus Sport and Micromax have entered into an agreement and the event will be now called Micromax Asia Cup 2012.

Announcing the sponsorship, Yannick Colaco, Chief Operating Officer, Nimbus Sport, said, “Micromax is an exciting brand, close to the heart of youth, and one which is a good match to the dynamic and vibrant nature of this event. As we come together, once again to present an action packed cricket series of the year, we expect this event to be an exemplary celebration of sportsmanship.”

Commenting on the association, Deepak Mehrotra, CEO, Micromax, said, “We are proud to be part of the Asia Cup 2012, which is the one of most coveted cricket championship in Asia. Cricket is not just another sport, but a culture that connects youth beyond boundaries. We are proud to be associated with this game and are elated to continue our patronage and support for the game.”

Asia Cup is one of the world’s premier cricketing events, which feature the top four cricket teams of the continent (India, Pakistan, Sri Lanka and Bangladesh) battling to secure the title of Champions of Asia. Micromax Asia Cup 2012 will be hosted by Bangladesh this year and the seven ODI series is scheduled to kick off from March 11 and continue March 23.

The television coverage of the entire Series is being produced by Nimbus Sport and the broadcast TV partner in India will be Neo Cricket. The event will also be broadcast globally and Nimbus Sport expects to make a separate announcement on revealing the broadcast partners across the world.

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