Percept Activ handles Vanitha Awards 2012

Percept Activ, the strategic business unit of Percept Media, executed an on-ground activation of Vanitha Awards for the eighth consecutive year

by exchange4media Staff
Published - Mar 6, 2012 5:07 AM Updated: Mar 6, 2012 5:07 AM
Percept Activ handles Vanitha Awards 2012

Percept Activ, the strategic business unit of Percept Media, hosted the Malayala Manorama 8thVanitha Awards 2012 on February 12, 2012 at Wellington Ground, Cochin.

Percept Activ has been handling the on-ground activation for Vanitha Awards since its inception. In addition to the overall event, the agency handled the production and technical element, content management and artist management. The content of the show ranged from Malayalam to Tamil to Bollywood.

Sameer Sethi, Business Head – South, Percept Activ, said, “To add to all the drama and action on stage, this year we roped in over 30 artists from Bollywood, Tamil and Malayalam cinema. Some of the performers included Bollywood actress Neha Dhupia, playback singer Sunidhi Chauhan, actor Dhanush (Kolaveri di Fame), playback singer Naresh Iyer, Blaaze, cricketer Shreesanth, actress Amala Paul and Priya Mani, among many others. Pyro Act from Australia added to the visual awe.”

Sanjay Shukla, COO, Percept Activ, added here, “The expectations from the team have always been very high and with every passing year the standards are only set higher. Our challenge was to live up to it and create another benchmark in the event parlance. The Award Night goes on to reinstate our philosophy to define, design and deliver, thus creating the WOW factor, which audience look up to.”

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