His mandate is to create a new benchmark of innovation and creativity in the marcom space that drives tangible value for brands including Percept One clients

exchange4media Staff Sep 15, 2016 8:11 AM

In his new elevated role, Shukla will spearhead Percept Talent & Percept Entertainment. He will be responsible for providing strategic direction & creating opportunities for integration

exchange4media Staff Oct 9, 2013 3:07 PM

Shukla will be responsible for business development, training and scaling up the existing properties for clients in the brand activation domain

exchange4media Staff Dec 22, 2012 8:54 PM

‘Fresh on Campus’ is an event-based activation across Mumbai and Delhi, organised by Hindustan Times and sponsored by Veet

exchange4media Staff Sep 19, 2012 3:10 AM

‘Virasat’ helped the real estate consultant reach out to the HNI Indian community of Singapore. It was executed by Percept Active

exchange4media Staff May 17, 2012 9:02 PM

Percept Activ, the strategic business unit of Percept Media, executed an on-ground activation of Vanitha Awards for the eighth consecutive year

exchange4media Staff Mar 6, 2012 5:07 AM

The event provided a platform for Uninor employees to interact with the top management and rewarded the individuals & teams following the company’s success.

exchange4media Staff Nov 29, 2011 8:06 AM

 Percept Activ executed these on-ground activities in over 20 cities to create an emotional connect with the painters.

exchange4media Staff Nov 28, 2011 11:23 AM

Birla Tyres, a leading tyre manufacturer and a part of the BK Birla Group, has roped in Percept Activ to execute an innovative on-ground activation campaign ‘Zero Chinta’. The campaign, spread over 35 cities across India, kick-started in mid-August and will continue till the end of September.

exchange4media Staff Sep 7, 2011 2:44 PM

“Many brands are spending as good as 30-odd per cent of their spends on BTL activities now. Though there are no trusted facts available, the business this industry is doing is estimated to be Rs 1,000 crore,” informs Sanjay Shukla, COO, Percept Activ.

Deepika Bhardwaj May 5, 2011 9:03 AM

Percept Activ and Sphere Travel Media have bagged the mandate to carry out BTL activities for Bihar Government to develop tourism in the state. The tenders were floated about a month back, which saw the participation of about six agencies.

Deepika Bhardwaj May 2, 2011 8:51 AM

Dabur’s OxyLife has roped in Percept Activ to execute the on-ground activities for its ‘OxyLife Professional Facial Kit’.

exchange4media Staff Jan 27, 2011 7:45 AM

Percept has announced the launch of its new strategic business unit, Percept Activ, which will focus on brand activation projects and function in the domain of below-the-line brand communication activities, encompassing promotional activation and event based activation. Percept Activ will be headed by Sanjay Shukla.

exchange4media Mumbai Bureau Sep 8, 2010 7:58 AM