Date-wise News
Nick Emery to deliver Keynote Address at e4m Conclave

The Global CEO of Mindshare Worldwide will delve on the dawn of a new marketing era in the background of the changing communication and media landscape at the exchange4media Conclave, presented by Jagran

exchange4media Staff Sep 12, 2012 11:59 PM

Lessons in anger management from Century Ply

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength

Shree Lahiri Sep 12, 2012 10:07 PM

Volkswagen: Buzzing in print again – literally

The brand has once again used mainline dailies to innovate. This time with a ‘shiver campaign’ for its brands Polo and Vento

exchange4media Staff Sep 12, 2012 8:29 PM

Volkswagen: Buzzing in print again – literally

The brand has once again used mainline dailies to innovate. This time with a ‘shiver campaign’ for its brands Polo and Vento

exchange4media Staff Sep 12, 2012 8:29 PM

Carat Fresh facilitates Jealous 21 – Heroine tie-up

With this, Carat Fresh adds new biz to its branded entertainment portfolio. Jealous 21 to bring out new collection inspired by the movie

exchange4media Staff Sep 12, 2012 8:26 PM

Carat Fresh facilitates Jealous 21 – Heroine tie-up

With this, Carat Fresh adds new biz to its branded entertainment portfolio. Jealous 21 to bring out new collection inspired by the movie

exchange4media Staff Sep 12, 2012 8:26 PM

The Hindu demonstrates power of print ads

The six-day free advertising expo, The Pressense, provides info to SMEs & first time advertisers in Chennai on effective use of print ads

Deepa Balasubramanian Sep 12, 2012 8:24 PM

Adventures of Tintin hit streets of India

Along with using traditional outdoor media, marketing of the movie premier has also tapped retail outlets and events such as Comic Con

Priyanka Nair Sep 12, 2012 8:23 PM

Subscriptions, ad-sales to power TIL’s BoxTV service

Times Internet expands digital offering with video service BoxTV; tie-ups on the anvil with major Hollywood studios to source content

exchange4media Staff Sep 12, 2012 8:21 PM

Vizeum India bags CRI Pumps

As part of its growth strategy, CRI Pumps brings on board Vizeum India. The development also marks Vizeum’s foray in the Coimbatore market

exchange4media Staff Sep 12, 2012 8:02 PM

Zee TV & Star Plus neck and neck amongst Hindi GECs

While the average weekly GRPs of Zee TV this week is 251, Star Plus is one point behind at 250. Sony follows at 244 GRPs

exchange4media Staff Sep 12, 2012 7:40 PM

TBWA\India ropes in Aejaz Khan

Khan to head Mumbai operations of the agency. He joins from Lowe Lintas, Bangalore

exchange4media Staff Sep 12, 2012 7:30 PM

BEA urges legal action against MNS

Broadcast Editors’ Association has taken serious note of threats given by MNS chief Raj Thackeray against Hindi news channels

exchange4media Staff Sep 12, 2012 7:30 PM

Spikes Asia 2012 entries reach all-time high

Close to 4,900 entries received across 16 award categories, including new branded content & entertainment and creative effectiveness

exchange4media Staff Sep 12, 2012 7:24 PM

ICC cracks down on ambush mktg during T20 World Cup

ICC will take legal action against radio stations and brands resorting to unlicensed commercial exploitation of its proprietary content

exchange4media Staff Sep 12, 2012 6:55 PM

ZEE launches Arabic GE for Middle East – Zee Alwan

“After the success of Zee Aflam, this new channel will help us further consolidate our share and enhance ZEE’s global reach,” says Punit Goenka, MD and CEO, ZEE

exchange4media Staff Sep 12, 2012 6:53 PM

Bisleri assigns creative mandate to Meridian

The development comes on the back of a multiagency pitch. Last associated agency on the business was Red Lion

exchange4media Staff Sep 12, 2012 6:52 PM

WTH? wins creative duties of Casa Brands India

The win comes following a multi-agency pitch. The first campaign will focus on the digital platform and will tap magazines in the print medium

exchange4media Staff Sep 12, 2012 6:49 PM

Sambit  Mohanty joins McCann, Delhi as ECD

Mohanty moves from Bates, Delhi, where he was Creative Head

exchange4media Staff Sep 12, 2012 1:59 AM