Spikes Asia 2012 entries reach all-time high

Close to 4,900 entries received across 16 award categories, including new branded content & entertainment and creative effectiveness

by exchange4media Staff
Published - Sep 12, 2012 7:24 PM Updated: Sep 12, 2012 7:24 PM
Spikes Asia 2012 entries reach all-time high

A record number of Spikes Asia entries have been submitted this year, totalling 4,860 from 23 countries. The largest creative communications festival in Asia Pacific, which kicks off on Sunday in Singapore, is also set to welcome industry professionals from 27 countries who over two days.

With an overall 33 per cent increase over last year, the categories which have shown the highest increase are PR, Design, Mobile, Film Craft, Direct and Promo & Activation. The top countries participating are Australia (703 entries), followed by India (694), Japan (594), Singapore (524), China (448) and Thailand (411).

“This extraordinary growth in the number of entries this year is not only testament to the importance of Spikes Asia to the creative community in Asia Pacific, but is also an endorsement of the great work being produced in the region which will ultimately reverberate around the world,” said Terry Savage, Co-Chairman of Spikes Asia.

The winners will be revealed during the Spikes Asia Awards ceremony that will be held on September 18 at the Grand Theatre, Marina Bay Sands. Other accolades to be announced are: Agency of the Year, Independent Agency of the Year, Media Agency of the Year, Network of the Year, and the new Spikes Palm Award presented to the most awarded production company. P&G Asia will be honoured with the 2012 Advertiser of the Year award. The event will conclude with the After Party at Avalon nightclub.

Spikes Asia is jointly organised by Cannes Lions International Festival of Creativity and Haymarket, publishers of Campaign Asia-Pacific. The event takes place in Singapore on September 16-18.

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