FoxyMoron to handle social media for Rajasthan Royals

The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world

e4m by Shree Lahiri
Updated: Apr 25, 2012 3:40 PM
FoxyMoron to handle social media for Rajasthan Royals

With the IPL on, it’s cricket time for all Indians which means high drama and entertainment. Indians have cricket in their DNA to the extent that they eat cricket, sleep cricket and breathe cricket. But now, in the digital era it’s also time to ‘Tweet cricket’.

FoxyMoron, a digital agency based in Mumbai, will handle social media for Rajasthan Royals. The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world.

“We aim to build a loyal, long-term fan following for Rajasthan Royals using the power of digital media. Indians feel so passionately about cricket, it was about time this passion transcended online,” said Harshil Karia, Partner, FoxyMoron.

“If you notice, IPL is actively promoting Twitter on the TV screen, where one can see tweets highlighted. FoxyMoron’s digital strategy will aim to drive engagement and community participation amongst fans as well as create interest and excitement around the matches. In just a short time we have been able to increase the team’s Twitter following by 40 per cent,” he added.

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