shree-lahiri
Jabong awards creative duties to Draftfcb Ulka?blur=25

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

Jabong awards creative duties to Draftfcb Ulka?blur=25

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

Consumer durables look to rev up sales this festive season?blur=25

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

Shree Lahiri Oct 15, 2012 8:52 PM

Domino’s moves from ‘functional’ to ‘emotional’?blur=25

Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’

Shree Lahiri Oct 3, 2012 1:44 AM

Yuvi shares life’s lessons in Birla Sun Life ad?blur=25

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Shree Lahiri Sep 18, 2012 8:30 PM

Nobody knows what they can do with mobile: Mohit Beotra?blur=25

The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same

Shree Lahiri Sep 18, 2012 8:27 PM

Jabong to announce creative partner in two weeks?blur=25

The brand had called for a pitch in mid August; it saw participation from six agencies

Shree Lahiri Sep 13, 2012 12:45 AM

Lessons in anger management from Century Ply?blur=25

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength

Shree Lahiri Sep 12, 2012 10:07 PM

With an eye on smartphone pie, Sony Mobile rebrands?blur=25

Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

Shree Lahiri Sep 10, 2012 8:47 PM

Lack of trust, loyalty holding back e-comm: Experts?blur=25

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

Shree Lahiri Sep 6, 2012 9:03 PM

“Indian news TV can be ahead of other Asian countries”?blur=25

The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News

Shree Lahiri Sep 3, 2012 7:40 PM

“Keep the viewer at the centre of decisions”?blur=25

Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph

Shree Lahiri Aug 27, 2012 8:11 PM

ENBA 2012: Jury lays stress on content integrity?blur=25

Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24

Shree Lahiri Aug 25, 2012 9:24 PM

Brands turn Independence Day into sales extravaganza?blur=25

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

Pulp Strategy launches augmented reality mobile app?blur=25

The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media

Shree Lahiri Aug 6, 2012 8:26 PM

Marketers need to break through the comfort zone?blur=25

Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates

Shree Lahiri Jul 30, 2012 8:21 PM

Experiential is changing consumer behaviour?blur=25

Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential

Shree Lahiri Jul 30, 2012 8:00 PM

Think beyond borders: Pulak Bagchi?blur=25

Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India

Shree Lahiri Jul 30, 2012 6:59 PM

Urdu media faces many challenges: Navin Suri?blur=25

The Chief Editor of The Daily Milap shares that Urdu papers have perfected the art of personalised approach, yet they do not attract marketers

Shree Lahiri Jul 23, 2012 6:48 PM

Market dynamics define growth: Jwalant Swaroop?blur=25

The COO Publishing of Lokmat shares his experience of establishing Lokmat and creating ‘New Maharashtra’, at INK 2012

Shree Lahiri Jul 23, 2012 6:43 PM