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Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

Jabong awards creative duties to Draftfcb Ulka

The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong

Shree Lahiri Oct 16, 2012 8:16 PM

Consumer durables look to rev up sales this festive season

While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year

Shree Lahiri Oct 15, 2012 8:52 PM

Domino’s moves from ‘functional’ to ‘emotional’

Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’

Shree Lahiri Oct 3, 2012 1:44 AM

Yuvi shares life’s lessons in Birla Sun Life ad

Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad

Shree Lahiri Sep 18, 2012 8:30 PM

Nobody knows what they can do with mobile: Mohit Beotra

The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same

Shree Lahiri Sep 18, 2012 8:27 PM

Jabong to announce creative partner in two weeks

The brand had called for a pitch in mid August; it saw participation from six agencies

Shree Lahiri Sep 13, 2012 12:45 AM

Lessons in anger management from Century Ply

Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength

Shree Lahiri Sep 12, 2012 10:07 PM

With an eye on smartphone pie, Sony Mobile rebrands

Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy

Shree Lahiri Sep 10, 2012 8:47 PM

Lack of trust, loyalty holding back e-comm: Experts

Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts

Shree Lahiri Sep 6, 2012 9:03 PM

“Indian news TV can be ahead of other Asian countries”

The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News

Shree Lahiri Sep 3, 2012 7:40 PM

“Keep the viewer at the centre of decisions”

Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph

Shree Lahiri Aug 27, 2012 8:11 PM

ENBA 2012: Jury lays stress on content integrity

Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24

Shree Lahiri Aug 25, 2012 9:24 PM

Brands turn Independence Day into sales extravaganza

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

Pulp Strategy launches augmented reality mobile app

The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media

Shree Lahiri Aug 6, 2012 8:26 PM

Marketers need to break through the comfort zone

Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates

Shree Lahiri Jul 30, 2012 8:21 PM

Experiential is changing consumer behaviour

Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential

Shree Lahiri Jul 30, 2012 8:00 PM

Think beyond borders: Pulak Bagchi

Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India

Shree Lahiri Jul 30, 2012 6:59 PM

Urdu media faces many challenges: Navin Suri

The Chief Editor of The Daily Milap shares that Urdu papers have perfected the art of personalised approach, yet they do not attract marketers

Shree Lahiri Jul 23, 2012 6:48 PM

Market dynamics define growth: Jwalant Swaroop

The COO Publishing of Lokmat shares his experience of establishing Lokmat and creating ‘New Maharashtra’, at INK 2012

Shree Lahiri Jul 23, 2012 6:43 PM