Date-wise News
Engagement goes interactive: Consumers write brand stories

Brands are going that extra mile to engage consumers; marketers are developing strategies – encouraging people to participate in brand evolution

Shree Lahiri Mar 1, 2012 3:45 PM

Team Delhi Daredevils pads up with marketing blitz

Super Fans, Fan Parks, exclusive merchandise line, new tagline & an integrated campaign - GMR Sports has got its marketing act together for Delhi Daredevils

Deepika Bhardwaj Mar 1, 2012 10:20 AM

NDTV serves up cinema & cuisine in new show

NDTV enters Bollywood’s kitchens with ‘What’s Cooking, Good Looking’. The show is being promoted between the 4 NDTV Group channels & website ndtv.com

Abid Hasan Mar 1, 2012 10:12 AM

Pepsi changes the game again in new campaign

Move over cricket, football’s the new flavour in Pepsi’s latest campaign. Created by JWT, the new TVC takes forward the ‘Change the Game’ proposition

exchange4media Staff Mar 1, 2012 10:10 AM

Jyothy Laboratories moves Henkel’s media biz

DDB Mudra Max and Lintas Media Group get the business. The move comes in the wake of Jyothy’s acquisition of Henkel in 2011

exchange4media Staff Mar 1, 2012 9:07 AM

Press Club of India launches a series of debates on media

Press Club of India initiated an interactive session on media with the theme - ' Is Media at Crossroads In Terms Of Professionalism & Ethics'

exchange4media Staff Mar 1, 2012 8:03 AM

Lynn Brindell named SVP - Marketing for CNN Worldwide

Lynn Brindell will work across all CNN brands and businesses to lead off-channel and digital marketing efforts. She will report to Janet Rollé

exchange4media Staff Mar 1, 2012 7:55 AM

Cannes Lions joins hands with Gates Foundation

Cannes Lions has joined hands with Bill & Melinda Gates Foundation to launch a communications challenge to change the world

exchange4media Staff Mar 1, 2012 7:55 AM

Komli Media strengthens existing position in Asia-Pacific with Admax

Komli Media announced its acquisition of South East Asia’s largest advertising network company, Ad Max Network

exchange4media Staff Mar 1, 2012 7:54 AM

Flashed Yesterday: Novartis set to move to MediaVest in India

Starcom MediaVest Group’s global win of Novartis will manifest in India by April 1, 2012. The account size is pegged in the vicinity of Rs 20 cr

exchange4media Staff Mar 1, 2012 7:53 AM

Varun Berry moves on from PepsiCo after 18 yrs

Varun Berry, CEO, PepsiCo India Foods, has put in his papers. As leader of PepsiCo India Foods, he oversaw Lay’s, Quaker, Kurkure & Lehar brands

exchange4media Staff Mar 1, 2012 7:52 AM

Flashed Yesterday: Zee enters ‘Over The Top TV’ segment with Ditto TV

Making the announcement, Punit Goenka, MD & CEO, ZEEL said that he expected Ditto TV to transform the way content was consumed and monetised

exchange4media Staff Mar 1, 2012 7:51 AM

Seventynine rolls out mobile analytics platform

SeventyNine is a cross-platform pay-for-performance mobile network offering advertisers & publishers a distribution and analytics platform

exchange4media Staff Mar 1, 2012 4:07 AM

HomeShop18 unveils online bookstore

The acquisition of CoinJoos.com has helped HomeShop18 strengthen its books business. Over 10 million titles are now on offer across categories

exchange4media Staff Mar 1, 2012 4:05 AM

<b>Sanjay Pareek</b>, President, Percept Out of Home

The industry will move to some kind of SOP outlined by IOAA, which will bring system and procedures in the industry. We have seen some stray activities in blu-casting and augmented reality in 2011. Technology will be used more in 2012 to enable OOH media. Ambient and transit media will evolve because of infrastructure development. Clients will move from making decision based on excel sheets to strategic planning with 360 degree solutions, which will involve outdoor, retail and activation too. Their focus will also be innovation.

exchange4media Staff Mar 1, 2012 12:00 AM