HomeShop18 unveils online bookstore

The acquisition of has helped HomeShop18 strengthen its books business. Over 10 million titles are now on offer across categories

e4m by exchange4media Staff
Updated: Mar 1, 2012 4:05 AM
HomeShop18 unveils online bookstore has expanded its books vertical with an all new user friendly online bookstore with a massive catalogue of over 10 million books in more than 100+ main categories.

The acquisition of has helped HomeShop18 strengthen its books business and tap the books market in the country. The company has spruced up its technology backbone to offer book lovers a world-class book shopping experience.

Commenting on’s bookstore going online, Sundeep Malhotra, Founder and CEO, HomeShop18, said, “Books is a critical part of our e-commerce growth strategy, and the launch of our bookstore plugs the gap which we felt we had in our product range. This is a category which touches all demographic groups and is, therefore, a very critical one.”

The initiative will make it easier for book lovers across the country to shop much more conveniently with HomeShop18 offering both online payment and cash on delivery options. The company is also expected to make further announcements in the books category in the coming weeks, a company spokesperson has shared.

HomeShop18 is Network18 Group’s online and television retail marketing and distribution venture. It offers a complete product range across all major categories, including digital, fashion & lifestyle, beauty products, jewellery, kitchen essentials, home & furnishings, kids’ gear, books, and many more.

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