Date-wise News
Pavan Chauhan, CEO, Meritnation has confirmed the development to exchange4media
exchange4media Staff 30-April-2012
Madison Media won the account in a multi-agency pitch; the agencies that participated in the pitch were Maxus, OMD and RK Swamy Media
exchange4media Staff 30-April-2012
Prior to this, Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels
exchange4media Staff 30-April-2012
Singh joins as Mogae Digital’s General Manager and Head of Mobile Activation; his last role was with Videocon
exchange4media Staff 30-April-2012
Programming cross promotion is not new to television in India but are we thinking through?
Noor Fathima Warsia 30-April-2012
Singh joins as Mogae Digital’s General Manager and Head of Mobile Activation; his last role was with Videocon
exchange4media Staff 30-April-2012
QR codes come with the ability to connect people with each other and to multimedia content, which is useful for businesses and consumers alike
Sujay Maheshwari 30-April-2012
The newsroom has gone through a metamorphosis. With current media’s incessant need for speed, where does substance & accuracy stand in the priority?
The incumbent on the business is Carat Media and the account size is pegged in the vicinity of Rs 40 crore
Noor Fathima Warsia 30-April-2012
At present, Sony leads weekend viewership. ‘Satyamev Jayate’ is one of Star Plus’ attempts to arrest falling weekend ratings
Noor Fathima Warsia 30-April-2012
As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency
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