Date-wise News
Lintas Initiative wins Meritnation’s media mandate

Pavan Chauhan, CEO, Meritnation has confirmed the development to exchange4media

exchange4media Staff Apr 30, 2012 11:48 PM

Enamor appoints Madison Media as its media AoR

Madison Media won the account in a multi-agency pitch; the agencies that participated in the pitch were Maxus, OMD and RK Swamy Media

exchange4media Staff Apr 30, 2012 11:45 PM

Design Stack appointed creative agency for Disney Network of Channels

Prior to this, Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels

exchange4media Staff Apr 30, 2012 11:40 PM

Yudhvir Singh joins Mogae Digital

Singh joins as Mogae Digital’s General Manager and Head of Mobile Activation; his last role was with Videocon

exchange4media Staff Apr 30, 2012 11:28 PM

Noorings: Cross promoting The Avengers way

Programming cross promotion is not new to television in India but are we thinking through?

Noor Fathima Warsia Apr 30, 2012 11:20 PM

Reshuffle at The Hindu

The objective is to consolidate the events and Business Line vertical

Abid Hasan Apr 30, 2012 10:05 PM

Yudhvir Singh joins Mogae Digital

Singh joins as Mogae Digital’s General Manager and Head of Mobile Activation; his last role was with Videocon

exchange4media Staff Apr 30, 2012 10:41 AM

Guest article: Decoding QR codes

QR codes come with the ability to connect people with each other and to multimedia content, which is useful for businesses and consumers alike

Sujay Maheshwari Apr 30, 2012 10:27 AM

The evolved newsroom

The newsroom has gone through a metamorphosis. With current media’s incessant need for speed, where does substance & accuracy stand in the priority?

Shree Lahiri Apr 30, 2012 10:14 AM

BMW India reviews media duties

The incumbent on the business is Carat Media and the account size is pegged in the vicinity of Rs 40 crore

Noor Fathima Warsia Apr 30, 2012 9:28 AM

Star Plus gears up to strengthen weak weekends

At present, Sony leads weekend viewership. ‘Satyamev Jayate’ is one of Star Plus’ attempts to arrest falling weekend ratings

Noor Fathima Warsia Apr 30, 2012 4:12 AM

MediaCom rides Piaggio in India

As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency

Suraj Ramnath Apr 30, 2012 1:09 AM