Pavan Chauhan, CEO, Meritnation has confirmed the development to exchange4media

exchange4media Staff Apr 30, 2012 11:48 PM

Madison Media won the account in a multi-agency pitch; the agencies that participated in the pitch were Maxus, OMD and RK Swamy Media

exchange4media Staff Apr 30, 2012 11:45 PM

Prior to this, Contract Advertising was handling the off-air publicity and promotional campaigns for the three Disney channels

exchange4media Staff Apr 30, 2012 11:40 PM

Singh joins as Mogae Digital’s General Manager and Head of Mobile Activation; his last role was with Videocon

exchange4media Staff Apr 30, 2012 11:28 PM

Programming cross promotion is not new to television in India but are we thinking through?

Noor Fathima Warsia Apr 30, 2012 11:20 PM

The objective is to consolidate the events and Business Line vertical

Abid Hasan Apr 30, 2012 10:05 PM

Singh joins as Mogae Digital’s General Manager and Head of Mobile Activation; his last role was with Videocon

exchange4media Staff Apr 30, 2012 10:41 AM

QR codes come with the ability to connect people with each other and to multimedia content, which is useful for businesses and consumers alike

Sujay Maheshwari Apr 30, 2012 10:27 AM

The newsroom has gone through a metamorphosis. With current media’s incessant need for speed, where does substance & accuracy stand in the priority?

Shree Lahiri Apr 30, 2012 10:14 AM

The incumbent on the business is Carat Media and the account size is pegged in the vicinity of Rs 40 crore

Noor Fathima Warsia Apr 30, 2012 9:28 AM

At present, Sony leads weekend viewership. ‘Satyamev Jayate’ is one of Star Plus’ attempts to arrest falling weekend ratings

Noor Fathima Warsia Apr 30, 2012 4:12 AM

As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency

Suraj Ramnath Apr 30, 2012 1:09 AM