Date-wise News
Special Update: New skills needed in a new marketing order: Nitin Paranjpe

Nitin Paranjpe, CEO and MD, Hindustan Unilever Ltd, opened the exchange4media Conclave in Mumbai on July 15 with his Keynote Address. Paranjpe held the august gathering in rapt attention as he spoke about ‘Changing Consumers, Changing Business… The New Face of Marketing’. Jagran Group is presenting partner of exchange4media Conclave.

Ashish Pratap Singh Jul 15, 2011 5:44 PM

Special Update: CVL Srinivas, Vishnu Mohan, Saugata Gupta to address audience @e4m Conclave

Continuing with the insightful and thought-provoking sessions in the first half of the exchange4media Conclave in Mumbai on July 15, 2011, a galaxy of speakers are lined up for the afternoon sessions, who will address the august gathering – CVL Srinivas, Vishnu Mohan, Saugata Gupta, Ashish Bhasin, Vikram Sakhuja, Raj Nayak… e4m Conclave 2011 is presented by the Jagran Group.

exchange4media Staff Jul 15, 2011 1:38 PM

Guest Article: The Pentaprism of Internet Usage in India

Internet’s growth in India has received thrust from certain specific usage behaviour witnessed among Internet users. IMRB International’s Tarun Abhichandani analyses five major categories of such usage that has emerged based on IMRB’s Web Audience Measurement (WAM) platform.

Tarun Abhichandani Jul 15, 2011 11:13 AM

Kaun Banega Crorepati – making the ‘aam’ ‘khas’

Transforming the destiny of the ‘Aam Aadmi’ is what ‘Kaun Banega Crorepati’ has always been about. With the show slated to go on air on August 15, 2011, Sony has begun a campaign buzz around the show, and the focus is once again on the common man and how the show can transform his life...

Shubhangi Mehta Jul 15, 2011 9:10 AM

Greenlam Laminates – a new take on irresistibility

Greenlam Laminates new TVC narrates a simple story that surprises the viewers with the twist in the end. With the theme ‘Dil to karega hi’, the ad gives irresistibility a new take.

exchange4media Staff Jul 15, 2011 9:06 AM

Mike Cooper shares his insights on ‘Return on Social Media investments’ @e4m Conclave in Mumbai today

exchange4media Conclave 2011 gets underway in Mumbai today at the ITC Grand Central. Keynote Speaker Mike Cooper, CEO, PHD Worldwide, will be sharing his insights on ‘Return on Social Media investments’. e4m Conclave 2011 is presented by the Jagran Group.

exchange4media Staff Jul 15, 2011 9:01 AM

Dominic Proctor gives his take on ‘Agency of the Year 2016’ @e4m Conclave in Mumbai today

exchange4media Conclave 2011 gets underway in Mumbai today at the ITC Grand Central. Keynote Speaker Dominic Proctor, CEO, Mindshare Worldwide, will look into the future and give his take on ‘Agency of the Year 2016’. Lintas Media Group’s Lynn de Souza will be chairing this session. e4m Conclave 2011 is presented by the Jagran Group.

exchange4media Staff Jul 15, 2011 8:54 AM

HUL’s Nitin Paranjpe to present ‘The New Face of Marketing’ @e4m Conclave in Mumbai today

exchange4media Conclave 2011 gets underway in Mumbai today at the ITC Grand Central. The Mumbai leg will commence with Nitin Paranjpe, CEO & MD, Hindustan Unilever Ltd, delivering the Keynote Address on ‘Changing Consumers, Changing Business… The New Face of Marketing’. e4m Conclave 2011 is presented by the Jagran Group.

exchange4media Staff Jul 15, 2011 8:49 AM

Free English daily ‘Delhi On the Go’ to be launched soon

Two Delhi-based entrepreneurs Ankit Dhawan and Virat Mohan will be soon launching ‘Delhi On the Go’, being touted as India’s first free and comprehensive daily English newspaper. ‘Delhi On the Go’ is also set to become the only newspaper for the Delhi Metro commuter.

exchange4media Staff Jul 15, 2011 8:26 AM

<b>Ashish Bhasin</b>, Chairman, India & CEO, S-E Asia, Aegis Media

The key thing is that the clients haven’t understood the social medium. They just want to feel that they have a presence on social, but do not know how to use it. They need to understand five cardinal rules, apply them to each brand in each category and then venture into any kind of activity. Secondly, they should take the help of experts, but unfortunately there are few experts in this area, especially in India...

exchange4media Staff Jul 15, 2011 12:00 AM