Oral hygiene sector advertising in print grew 55 per cent during H1 2010, as compared to H1 2009. Vicco Laboratories ruled in advertising of oral hygiene brands in print during this period, while Vicco Vajradanti Tooth Powder was the most advertised new brand.
Jagran Pehel, a non-profit unit of Jagran Prakashan, has been undertaking various social initiatives, especially in the Hindi heartland. Among the most recent initiatives, the Sapno Ko Cahi Chooney (SKCC) project in Bihar, Zindagi Zindabad in Jharkhand and Suposhan Ke Liye Jan Jagran in UP, are significant.
With India’s first ever Watch World Awards already under its belt, the Chitralekha Group is set for bigger things as the Group readies to celebrate its Diamond Jubilee. On the anvil is a 500-page special issue to mark the occasion. Mitrajit Bhattacharya, President and Publisher, Chitralekha Group, shares the future plans with exchange4media.
Magazines in Chandigarh have witnessed an overwhelming response as per IRS Q2 2010 results. Five of the eight top magazines have clocked massive growths. On the other hand, the top three newspapers have seen negative growth. Dainik Bhaskar has maintained its top position among the dailies, whereas Grih Shobha is the most read magazine.
Publications in Chhattisgarh have seen a rapid decline in their average issue readership (AIR) figures in IRS Q2 2010. Four of the top five newspapers and three of the top five magazines have witnessed negative growth rates in AIR, as compared to the previous quarter.
Newspapers in Rajasthan have done well, with the top six newspapers recording a growth in their average issue readership (AIR) in IRS Q2 2010. Rajasthan Patrika topped the list, recording a 3.22 per cent growth in AIR. It is followed by Dainik Bhaskar at No. 2 and Dainik Navjyoti at No. 3.
Market regulator SEBI has made it mandatory for media firms to disclose stakes held by them in various companies under ‘private treaties’. SEBI had taken up with Press Council of India its concerns on practice of many media groups entering into agreements, such as ‘Private Treaties’, with companies.
There was much loud cheering, whistle blowing and drum beating as the names of each Emvie winner was announced on August 27, 2010. The big night saw media agencies in full attendance and in high spirits. exchange4media gives a detailed report on all the winners and their award winning work.
While the top two agencies - Mindshare and Maxus - have firmly rooted themselves in the top two spots, the status quo was upset when Mudra Max replaced Madison and jumped to the No. 3 spot. Lodestar UM and Madison Media Infinity took the fourth and fifth places, respectively.
A few years back, Andre Nair, who was then heading GroupM in India, had explained to me that Emvie came from M V, which stood for Media Value, and that India was perhaps the only country that had a platform to recognise and award excellence in that domain. Now, many years later, under the stewardship of Apurva Purohit and now Sunil Lulla, Emvie Awards has become a coveted trophy for media service brands. And the more I think of it, the more I realise that here is one more example of why the Indian media agency business competes as equals on the global map.
Stage is set for the third annual edition of NewsNext, which will be held in Delhi on September 1, 2010. The theme this year revolves around ‘An industry in change - Has the shift begun?’ As in the previous editions, this year, too, sees a line-up of several insightful sessions such as ‘Reality of news content Vs its perception’, ‘News Television – Up close and Personal’, ‘News Television’s role for Brands’, and ‘Has the regional promise delivered?’, among others.
This year, the Emvies have been a bit more special than other years, in that the awards have completed 10 years. Of the record 397 entries received this year, 66 were shortlisted and a total of 47 awards were given away. Next year promises to have some more excitement. Sunil Lulla, Chairperson, Emvies 2010, shares with exchange4media some future plans and key take aways from the awards this year.
It’s been three years now that Mindshare India has been awarded ‘Media Agency of the Year’ at the Bombay Ad Club-organised Emvie Awards. Even as the crowned winner has changed, Mindshare has competition breathing down its neck in sister agency Maxus. Both agencies have won the same number of metals, but courtesy more Golds and Silvers, Mindshare beat Maxus by 15 points.