The e4m News Broadcasting Awards 2011 was held amid praises heaped on TV news media for the way it handled the Anna Hazare struggle in New Delhi on August 27, 2011. Senior Congress leader Dr Karan Singh was the Chief Guest at the Awards ceremony. Aroon Purie was conferred the Lifetime Achievement Award.
A lively interaction between Aroon Purie and Shekhar Gupta was the highlight of the evening at the fourth e4m News Broadcasting Awards, besides the focus on the Award winners. It was an interaction full of hitherto unknown anecdotes as well as insight into the media industry in India, when the two industry stalwarts got talking...
How will emerging technology change the way we market, is a video worth a 1000 words, what should a futurist CMO’s scorecard look like – these were some of the issues discussed at length on Day 2 of the Futurist CMO conference that was held in Gurgaon on August 26, 2011.
Mindshare put up a strong show at the Emvies 2011. Not only did the agency bag 18 metals, it was also declared Media Agency of the Year. Mindshare also won the TAM Awards for Best TV Research Paper and Best Innovation TV, besides winning the People’s Choice Award for the Best Case Study Presented on August 18, 2011.
Political Express, a Hindi newspaper from Niche Marker Callnet Pvt Ltd, has hit Delhi newsstands on August 23, 2011. The 12-page newspaper has a cover price of Rs 2.50 and the initial print run is claimed to be 40,000 copies. Atir Husain is the Editor and Publisher of the newspaper.
Sambad, the Oriya daily from the Eastern Media Ltd stable, has launched Yuva Sambad, an 8-page English tabloid, which will be distributed free along with the main city Bhubaneswar edition of the paper every Saturday. A one-page daily in English – titled Sambad Plus – has also been included in Sambad’s Bhubaneswar city edition from Monday to Friday.
Glo, the OOH & BTL vertical from Lodestar UM & Greenline, has been assigned the OOH duties of Microsoft, HCL MasterCard and Omron. The vertical will now get involved in the strategy, planning and activation for these four major Lodestar accounts. The vertical has also ramped up its national team with some new appointments.
An RJ’s job is not about non-stop talking, but about non-stop thinking. You have to have presence of mind and adapt as per the given situation and at the same time establish your own identity. It’s critical to understand your listeners and to gauge their interest and then of course sustain it through an audio medium.