Ogilvy India has won the Lenovo India business following a multi-agency pitch that included several leading names in the business. The win was a combined effort between Ogilvy’s Mumbai office and its global hub in Bangalore, which already handles global assignments for Lenovo.
Stage is set for the exchange4media News Broadcasting Awards 2011. Gracing the occasion as Chief Guest will be Dr Karan Singh, senior Congress leader, eminent philosopher, statesman and President, Indian Council for Cultural Relations. The grand awards ceremony will be held at The LaLit, New Delhi, on Saturday, August 27, 2011.
AMD India has embarked on its ‘Future is Me’ campaign across India from August 25, 2011. The campaign will feature a four-month long contest targeting youth with the objective of anticipating the future in four categories – Music, Entertainment, Digital and Fashion.
Mid Day is giving its readers an opportunity to act in a movie and become superstars through a massive talent hunt show titled ‘Mid Day Faces’. This launch pad will entitle winners of the contest to lucrative roles in a forthcoming movie of Lovely Singh Production, titled ‘Tutak Tootak Tutiyan’.
To address topics like the role of digital media versus traditional media and how digital can be leveraged by challenger brands, Futurist CMO Conference kicked off in Gurgaon on August 25, 2011. Organised by Jessie Paul’s Paul Writer, the first day of the two-day event saw CMOs of major and emerging establishments share their points of view.
Tata Docomo, the GSM brand of Tata Teleservices Ltd, has announced the launch of a new VAS service, called Video News Alert that will give breaking news alerts in the form of video clips. For offering this service, Tata Docomo has inked an exclusive partnership with Network18.
Gurmeet Singh has been appointed as Chief Executive Officer (CEO) of Forbes India effective from August 24, 2011. He is reporting to B Sai Kumar, Group COO, Network18 Group. Prior to this, Singh was associated with HT Mumbai since 2009, where he was heading the newspaper’s business.
Dainik Bhaskar Jabalpur group is set to launch its sixth edition on August 27, 2011, from Aurangabad. The third edition of the newspaper in Maharashtra from the group will carry 20 pages and will have cover price of Rs 2.50. The editorial duties for the Aurangabad edition are being headed by Abdul Kadir.
We have a four-part strategy for MSN India. Firstly, we are going to grow our content both vertically and horizontally. Secondly, we are looking to engage with rich media content increasingly. Thirdly, there is going to be a seamless conversion between MSN on the web and MSN on the browse… Our next phase will focus on going local and hyperlocal. We will be focusing on it when Bing comes in India, which is expected soon… We just launched a new portal, MSN She. We are looking to launch two or three more interesting projects by the end of this calendar year. They will be in the domain of astrology and other similar domains.