Reliance Broadcast Network Limited’s experiential marketing wing BIG Live, is taking the music awards deeper into the country with more localised music awards in the regional languages like Oriya, Rajasthani, Gujarati and Punjabi. These awards are part of the vision and endeavour of the company to reach, engage and enrich consumers, through the power of relevant ideas, creating ever growing value for its stakeholders. The awards are scheduled to happen during the festive quarter – over September and October 2010.
In a bid to strengthen its television content division, Saregama India Ltd has lined up a new game show and two mega serials on Surya TV, Mahuaa Bangla and Sun Network. These launches are aimed at further fortifying Saregama’s offering in the regional television space.
Continuing with its exercise to redefine and restructure its brand architecture, Taj Hotels Resorts & Palaces has launched a new brand, Vivanta by Taj. Targeted at the cosmopolitan global traveler, Taj will be making extensive use of digital media to promote Vivanta.
GroupM held its second Choreos Awards in New Delhi on September 14, 2010 amidst much fanfare. The Awards recognise talent and outstanding group and individual achievements. Like last year, the central theme of the Awards this year was choreographing convergence.