Authors

The ad man turned marketer and a successful digital immigrant, currently with HT Media, opines that native content is marketing, not disguised editorial
Rameet Arora May 2, 2017 8:42 AM

Gaining a better understanding of customer preferences can enable the delivery of personalised services that will lead to greater customer satisfaction, says McDonald's Rameet Arora
Rameet Arora Oct 11, 2013 3:34 PM

Rameet Arora, McDonald’s India, highlights the seven global brands that made the best use of localisation.
Rameet Arora Dec 15, 2011 8:09 AM

On the eve of the Phase III FM expansion, Rameet Arora, Senior Director, McDonald's India - South & West has a wish list for radio – continuous innovation, research that’s reliable and higher standards; an industry that takes itself more seriously; more advertiser confidence; and a lot more creativity.
Rameet Arora Oct 5, 2010 8:23 AM