Milestone Connect, the experiential marketing division of Milestone Brandcom, executed the launch of Nestle A+ Milk & Dahi on December 1, 2011 in Delhi.

exchange4media Staff Dec 15, 2011 12:56 PM

Grey India has added Dell’s creative business to its roaster following a multi-agency pitch. The account will be handled from the agency’s Bangalore office.

exchange4media Staff Dec 15, 2011 12:54 PM

BloombergUTV has announced that the presentation of the CXO Awards 2011 - The Technology Chapter would take place on Friday, December 16, 2011, in Mumbai.

exchange4media Staff Dec 15, 2011 12:51 PM

‘Bodyguard’, ‘Rockstar’, ‘Ra. One’ are among strong contenders across categories for the BIG Star Entertainment Awards, which will be aired on December 31, 2011 on Star Plus.

exchange4media Staff Dec 15, 2011 12:49 PM

 Crayons has also added Punjab Congress and Punjab Tourism accounts to its kitty recently. The cumulative account size is more than Rs 20 crore.

Deepika Bhardwaj Dec 15, 2011 12:45 PM

 Sony is aggressively promoting its Tablet S and Tablet P in the Indian markets. The company has spent Rs 360 crore on advertising in 2011-12.

exchange4media Staff Dec 15, 2011 12:29 PM

 The 24-page, colour newspaper in Hindi will be priced at Rs 5 and will be out on Fridays. The paper will target the Hindi belt.

Arwa Sultanali Dec 15, 2011 11:28 AM

 Taproot India bagged the Grand EFFIE for its case study on Pepsi. O&M was declared EFFIE Agency of the Year, while Cadbury India was adjudged EFFIE Client of the Year.

Arwa Sultanali Dec 15, 2011 10:41 AM

Agencies in India are Mindshare and Omnicom Media Group. The review is in line with Unilever’s policy to revisit media agency arrangements periodically.

Noor Fathima Warsia Dec 15, 2011 8:32 AM

 This Evalueserve report states that FDI in retail will be gradual because of the large-scale involvement of small retailers in the sector, but the potential is immense.

Bhavya Sehgal and Vani Jain Dec 15, 2011 8:29 AM

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

 A new study by NeuroFocus, a world leader in the application of neuroscience to consumer insights, measures consumers’ response to premium websites.

Arwa Sultanali Dec 15, 2011 8:09 AM

 Rameet Arora, McDonald’s India, highlights the seven global brands that made the best use of localisation.

Rameet Arora Dec 15, 2011 8:09 AM

 With marketers urging their agencies to get more fans for their brands, Mohit Hira, NIIT Ltd, takes a look at the Seven Deadly Sins ver. 2.0.

Mohit Hira Dec 15, 2011 8:08 AM

 Gaurav Rajput, Aviva Life Insurance, writes about the new age consumer traits that make today’s consumer different from the previous generation.

Gaurav Rajput Dec 15, 2011 8:08 AM

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

 Day-long ‘CEOs in Broadcasting’ meet takes up issues concerning digitisation and FM licencing, among others.

exchange4media Staff Dec 15, 2011 8:05 AM