Date-wise News

Milestone Connect, the experiential marketing division of Milestone Brandcom, executed the launch of Nestle A+ Milk & Dahi on December 1, 2011 in Delhi.
exchange4media Staff Dec 15, 2011 12:56 PM

Grey India has added Dell’s creative business to its roaster following a multi-agency pitch. The account will be handled from the agency’s Bangalore office.
exchange4media Staff Dec 15, 2011 12:54 PM

BloombergUTV has announced that the presentation of the CXO Awards 2011 - The Technology Chapter would take place on Friday, December 16, 2011, in Mumbai.
exchange4media Staff Dec 15, 2011 12:51 PM

‘Bodyguard’, ‘Rockstar’, ‘Ra. One’ are among strong contenders across categories for the BIG Star Entertainment Awards, which will be aired on December 31, 2011 on Star Plus.
exchange4media Staff Dec 15, 2011 12:49 PM

Crayons has also added Punjab Congress and Punjab Tourism accounts to its kitty recently. The cumulative account size is more than Rs 20 crore.
Deepika Bhardwaj Dec 15, 2011 12:45 PM

Sony is aggressively promoting its Tablet S and Tablet P in the Indian markets. The company has spent Rs 360 crore on advertising in 2011-12.
exchange4media Staff Dec 15, 2011 12:29 PM

The 24-page, colour newspaper in Hindi will be priced at Rs 5 and will be out on Fridays. The paper will target the Hindi belt.
Arwa Sultanali Dec 15, 2011 11:28 AM

Taproot India bagged the Grand EFFIE for its case study on Pepsi. O&M was declared EFFIE Agency of the Year, while Cadbury India was adjudged EFFIE Client of the Year.
Arwa Sultanali Dec 15, 2011 10:41 AM

Agencies in India are Mindshare and Omnicom Media Group. The review is in line with Unilever’s policy to revisit media agency arrangements periodically.
Noor Fathima Warsia Dec 15, 2011 8:32 AM

This Evalueserve report states that FDI in retail will be gradual because of the large-scale involvement of small retailers in the sector, but the potential is immense.
Bhavya Sehgal and Vani Jain Dec 15, 2011 8:29 AM

The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.
Suraj Ramnath Dec 15, 2011 8:18 AM

A new study by NeuroFocus, a world leader in the application of neuroscience to consumer insights, measures consumers’ response to premium websites.
Arwa Sultanali Dec 15, 2011 8:09 AM

Rameet Arora, McDonald’s India, highlights the seven global brands that made the best use of localisation.
Rameet Arora Dec 15, 2011 8:09 AM

With marketers urging their agencies to get more fans for their brands, Mohit Hira, NIIT Ltd, takes a look at the Seven Deadly Sins ver. 2.0.
Mohit Hira Dec 15, 2011 8:08 AM

Gaurav Rajput, Aviva Life Insurance, writes about the new age consumer traits that make today’s consumer different from the previous generation.
Gaurav Rajput Dec 15, 2011 8:08 AM
![Channel [v] gears up for Nokia Indiafest 2012?blur=25](https://exchange4media.gumlet.com/news-photo/fs_44574.jpg)
After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.
Suraj Ramnath Dec 15, 2011 8:06 AM

Day-long ‘CEOs in Broadcasting’ meet takes up issues concerning digitisation and FM licencing, among others.
exchange4media Staff Dec 15, 2011 8:05 AM