Date-wise News
Milestone Connect manages launch of Nestle A+ Milk & Dahi

Milestone Connect, the experiential marketing division of Milestone Brandcom, executed the launch of Nestle A+ Milk & Dahi on December 1, 2011 in Delhi.

exchange4media Staff Dec 15, 2011 12:56 PM

Dell assigns creative duties to Grey India

Grey India has added Dell’s creative business to its roaster following a multi-agency pitch. The account will be handled from the agency’s Bangalore office.

exchange4media Staff Dec 15, 2011 12:54 PM

BloombergUTV announces CXO Awards 2011

BloombergUTV has announced that the presentation of the CXO Awards 2011 - The Technology Chapter would take place on Friday, December 16, 2011, in Mumbai.

exchange4media Staff Dec 15, 2011 12:51 PM

BIG Star Entertainment Awards unveils nominees

‘Bodyguard’, ‘Rockstar’, ‘Ra. One’ are among strong contenders across categories for the BIG Star Entertainment Awards, which will be aired on December 31, 2011 on Star Plus.

exchange4media Staff Dec 15, 2011 12:49 PM

Three C, Logix Group opt for Crayons

 Crayons has also added Punjab Congress and Punjab Tourism accounts to its kitty recently. The cumulative account size is more than Rs 20 crore.

Deepika Bhardwaj Dec 15, 2011 12:45 PM

Sony lines up Rs 10 cr for promoting its tablets

 Sony is aggressively promoting its Tablet S and Tablet P in the Indian markets. The company has spent Rs 360 crore on advertising in 2011-12.

exchange4media Staff Dec 15, 2011 12:29 PM

Metro Live paper to hit newsstands this New Year

 The 24-page, colour newspaper in Hindi will be priced at Rs 5 and will be out on Fridays. The paper will target the Hindi belt.

Arwa Sultanali Dec 15, 2011 11:28 AM

EFFIE Awards: Taproot India, O&M score high

 Taproot India bagged the Grand EFFIE for its case study on Pepsi. O&M was declared EFFIE Agency of the Year, while Cadbury India was adjudged EFFIE Client of the Year.

Arwa Sultanali Dec 15, 2011 10:41 AM

Unilever reviews global media business

Agencies in India are Mindshare and Omnicom Media Group. The review is in line with Unilever’s policy to revisit media agency arrangements periodically.

Noor Fathima Warsia Dec 15, 2011 8:32 AM

Guest Article:  Retail FDI: India’s next growth booster?

 This Evalueserve report states that FDI in retail will be gradual because of the large-scale involvement of small retailers in the sector, but the potential is immense.

Bhavya Sehgal and Vani Jain Dec 15, 2011 8:29 AM

Viacom18 revs up the action for kids with Sonic

 The new action channel Sonic, which goes on air on December 20, 2011, will have a mix of animated shows as well as action flicks like ‘Dabangg’.

Suraj Ramnath Dec 15, 2011 8:18 AM

Brain mapping to enhance online experiences

 A new study by NeuroFocus, a world leader in the application of neuroscience to consumer insights, measures consumers’ response to premium websites.

Arwa Sultanali Dec 15, 2011 8:09 AM

IMPACT Annv Spl: Going glocal the best way

 Rameet Arora, McDonald’s India, highlights the seven global brands that made the best use of localisation.

Rameet Arora Dec 15, 2011 8:09 AM

IMPACT Annv Spl: 7 sins in the time of Facebook

 With marketers urging their agencies to get more fans for their brands, Mohit Hira, NIIT Ltd, takes a look at the Seven Deadly Sins ver. 2.0.

Mohit Hira Dec 15, 2011 8:08 AM

IMPACT Annv Spl: 7 traits of the new age customer

 Gaurav Rajput, Aviva Life Insurance, writes about the new age consumer traits that make today’s consumer different from the previous generation.

Gaurav Rajput Dec 15, 2011 8:08 AM

Channel [v] gears up for Nokia Indiafest 2012

After a successful debut in 2011, Channel [v] is gearing up for the second edition of Nokia Indiafest, which will take place in January 2012.

Suraj Ramnath Dec 15, 2011 8:06 AM

Broadcasters hold closed door meet

 Day-long ‘CEOs in Broadcasting’ meet takes up issues concerning digitisation and FM licencing, among others.

exchange4media Staff Dec 15, 2011 8:05 AM