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Reprise Media wins LG Electronics’ digital mandate?blur=25

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

Reprise Media wins LG Electronics’ digital mandate?blur=25

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

IBF’s BCCC committee evaluates TV programmes?blur=25

The IBF brought together programming heads and channel heads to evaluate the complaints received by the Broadcasting Content Complaints Council

Arwa Sultanali Feb 6, 2012 7:57 AM

Lintas Media Group wins Jayalakshmi Silks?blur=25

Kochi based client Jayalakshmi Silks has awarded its media duties to Lintas Media Group. Lowe is creative partner

Arwa Sultanali Feb 4, 2012 7:47 AM

How brands should navigate the social media route?blur=25

Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.

Arwa Sultanali Dec 30, 2011 8:04 AM

Golden Mikes: Idea, Mindshare, Leo Burnett, BIG FM win big?blur=25

Idea Cellular was declared Advertiser of the Year at the Golden Mikes Awards 2011. Mindshare is Media Agency, Leo Burnett is Creative Agency and BIG FM is Radio Broadcaster of the Year.

Arwa Sultanali Dec 20, 2011 3:31 PM

UTV Motion Pictures assigns digital duties to Media2win?blur=25

Media2win will be responsible for digital marketing initiatives for UTV Motion Pictures, including digital media planning and search, among others.

Arwa Sultanali Dec 20, 2011 8:39 AM

UTV Motion Pictures assigns digital duties to Media2win?blur=25

Media2win will be responsible for digital marketing initiatives for UTV Motion Pictures, including digital media planning and search, among others.

Arwa Sultanali Dec 20, 2011 7:16 AM

Metro Live paper to hit newsstands this New Year?blur=25

 The 24-page, colour newspaper in Hindi will be priced at Rs 5 and will be out on Fridays. The paper will target the Hindi belt.

Arwa Sultanali Dec 15, 2011 11:28 AM

EFFIE Awards: Taproot India, O&M score high?blur=25

 Taproot India bagged the Grand EFFIE for its case study on Pepsi. O&M was declared EFFIE Agency of the Year, while Cadbury India was adjudged EFFIE Client of the Year.

Arwa Sultanali Dec 15, 2011 10:41 AM

Brain mapping to enhance online experiences?blur=25

 A new study by NeuroFocus, a world leader in the application of neuroscience to consumer insights, measures consumers’ response to premium websites.

Arwa Sultanali Dec 15, 2011 8:09 AM

IMRB, Envirosell in pact for point of sale strategies?blur=25

IMRB International and US-based Envirosell are joining hands to assist companies in India with effective point of sale strategies.

Arwa Sultanali Dec 14, 2011 7:32 AM

Pankaj Tibrewal to join HT as Biz Head – South & West?blur=25

Pankaj Tibrewal is replacing Salil Sadanandan, who has put in his papers. Tibrewal will be reporting to Rajiv Verma, Group CEO, HT Media Group.

Arwa Sultanali Dec 5, 2011 8:08 AM

Neuromarketing - giving traditional mktg a leg-up?blur=25

Neuromarketing, a new marketing methodology, fills the void that a traditional marketing methodology misses in benefiting consumers.

Arwa Sultanali Dec 1, 2011 3:44 PM

Smirnoff brings out the ‘I’ in its new campaign?blur=25

Smirnoff seeks to stand out in a market otherwise dominated by whisky and beer brands with its new campaign that seeks to bring out the individuality of its youth TG. The ad has been created by JWT.

Arwa Sultanali Nov 21, 2011 10:48 AM

Paprika Media ventures into mobile apps?blur=25

Paprika Media will develop the comprehensive Time Out India app that will act as guides on travel, food and the night life category.

Arwa Sultanali Nov 15, 2011 7:31 AM

Conde Nast India launches mobile sites for Vogue, GQ, Conde Nast Traveller?blur=25

The WAP sites are user friendly and will provide improved readability to smart phone users.

Arwa Sultanali Nov 14, 2011 7:45 AM

Paprika Media fortifies events biz?blur=25

One year after venturing into the events business, Paprika Media is now fortifying its operations and is also aggressively promoting its key event, Timeout Food Awards, which will be held in December 2011.

Arwa Sultanali Nov 11, 2011 8:18 AM

Time Out magazine expands its digital presence?blur=25

Time Out magazine is expanding its digital presence with a new website, which will be launched in the first week of December. The plan is to consolidate Time Out Mumbai, Time Out Bangalore and Time Out Delhi on one digital platform.

Arwa Sultanali Nov 10, 2011 8:38 AM

New market research tool combines Ethnography with video-streaming?blur=25

The new tool, christened ‘Ethnostream’, captures customer’s use of an existing product or service, or the environment in which a potential new product or service may be used.

Arwa Sultanali Nov 4, 2011 9:20 AM