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Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali 21-March-2012

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali 21-March-2012

The IBF brought together programming heads and channel heads to evaluate the complaints received by the Broadcasting Content Complaints Council

Arwa Sultanali 06-February-2012

Kochi based client Jayalakshmi Silks has awarded its media duties to Lintas Media Group. Lowe is creative partner

Arwa Sultanali 04-February-2012

Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.

Arwa Sultanali 30-December-2011

Idea Cellular was declared Advertiser of the Year at the Golden Mikes Awards 2011. Mindshare is Media Agency, Leo Burnett is Creative Agency and BIG FM is Radio Broadcaster of the Year.

Arwa Sultanali 20-December-2011

Media2win will be responsible for digital marketing initiatives for UTV Motion Pictures, including digital media planning and search, among others.

Arwa Sultanali 20-December-2011

Media2win will be responsible for digital marketing initiatives for UTV Motion Pictures, including digital media planning and search, among others.

Arwa Sultanali 20-December-2011

 The 24-page, colour newspaper in Hindi will be priced at Rs 5 and will be out on Fridays. The paper will target the Hindi belt.

Arwa Sultanali 15-December-2011

 Taproot India bagged the Grand EFFIE for its case study on Pepsi. O&M was declared EFFIE Agency of the Year, while Cadbury India was adjudged EFFIE Client of the Year.

Arwa Sultanali 15-December-2011

 A new study by NeuroFocus, a world leader in the application of neuroscience to consumer insights, measures consumers’ response to premium websites.

Arwa Sultanali 15-December-2011

IMRB International and US-based Envirosell are joining hands to assist companies in India with effective point of sale strategies.

Arwa Sultanali 14-December-2011

Pankaj Tibrewal is replacing Salil Sadanandan, who has put in his papers. Tibrewal will be reporting to Rajiv Verma, Group CEO, HT Media Group.

Arwa Sultanali 05-December-2011

Neuromarketing, a new marketing methodology, fills the void that a traditional marketing methodology misses in benefiting consumers.

Arwa Sultanali 01-December-2011

Smirnoff seeks to stand out in a market otherwise dominated by whisky and beer brands with its new campaign that seeks to bring out the individuality of its youth TG. The ad has been created by JWT.

Arwa Sultanali 21-November-2011

Paprika Media will develop the comprehensive Time Out India app that will act as guides on travel, food and the night life category.

Arwa Sultanali 15-November-2011

The WAP sites are user friendly and will provide improved readability to smart phone users.

Arwa Sultanali 14-November-2011

One year after venturing into the events business, Paprika Media is now fortifying its operations and is also aggressively promoting its key event, Timeout Food Awards, which will be held in December 2011.

Arwa Sultanali 11-November-2011

Time Out magazine is expanding its digital presence with a new website, which will be launched in the first week of December. The plan is to consolidate Time Out Mumbai, Time Out Bangalore and Time Out Delhi on one digital platform.

Arwa Sultanali 10-November-2011

The new tool, christened ‘Ethnostream’, captures customer’s use of an existing product or service, or the environment in which a potential new product or service may be used.

Arwa Sultanali 04-November-2011