Date-wise News

Amid concerns of fall in newspaper readership, industry experts are asking whether newspapers are marketing themselves adequately to showcase their offerings, across the board, to the new generation of readers.

Sai Prasanna 10-November-2011

Star World is seeking to blur the digital media and television divide with its new show ‘Love 2 Hate U’. The channel plans to invest 20-30 per cent of its marketing spends on digital promotions for the show.

Priyanka Nair 10-November-2011

Time Out magazine is expanding its digital presence with a new website, which will be launched in the first week of December. The plan is to consolidate Time Out Mumbai, Time Out Bangalore and Time Out Delhi on one digital platform.

Arwa Sultanali 10-November-2011

Percept Profile is the official Public Relations partner for the 42nd International Film Festival of India, which will be held in Goa from November 23 to December 3, 2011.

exchange4media Staff 10-November-2011

Percept Out Of Home recently planned and executed an outdoor campaign for Pashmina WaterFront, a premium residential project by Pashmina Developers with the strategic use of area profiling and media selection.

exchange4media Staff 10-November-2011

Web18’s news portal IBNLive.com has launched its latest app on iPad, offering 360 degree news coverage in just a tap. The website claims to have reached the No. 1 spot among all Indian apps within five days of the launch.

exchange4media Staff 10-November-2011

Today, the audience is looking towards the digital platform to fulfill their entertainment needs and the Indian digital music market, estimated at Rs 5.2 billion in 2011, is tapping into the medium like never before, writes Siddhartha Roy, Hungama Digital Media.

Siddhartha Roy 10-November-2011

In a move to strengthen self regulations of advertising content in India, ASCI is reaching out to other regulatory authorities and is organising a conference in Delhi on November 17, 2011.

Shree Lahiri 10-November-2011

The hair and beauty market is quite fragmented in India with presence of unorganised players. Though there is no accurate data available, overall salon business is estimated to be around Rs 2,000-3,000 crore, out of which international brands have a very low share. There was a need for an international player providing both hair and beauty solutions under the same roof and Saks salons aim to fulfil that need. Mumbai being the fashion hub is a key driver to these businesses.

exchange4media Staff 10-November-2011

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