Date-wise News
Stemming the Slide: Dailies need to aggressively woo Gen Next - Experts

Amid concerns of fall in newspaper readership, industry experts are asking whether newspapers are marketing themselves adequately to showcase their offerings, across the board, to the new generation of readers.

Sai Prasanna Nov 10, 2011 6:51 PM

Star World brings digital to TV with ‘Love 2 Hate U’

Star World is seeking to blur the digital media and television divide with its new show ‘Love 2 Hate U’. The channel plans to invest 20-30 per cent of its marketing spends on digital promotions for the show.

Priyanka Nair Nov 10, 2011 8:39 AM

Time Out magazine expands its digital presence

Time Out magazine is expanding its digital presence with a new website, which will be launched in the first week of December. The plan is to consolidate Time Out Mumbai, Time Out Bangalore and Time Out Delhi on one digital platform.

Arwa Sultanali Nov 10, 2011 8:38 AM

Percept Profile bags PR mandate for 42nd Intl Film Fest of India

Percept Profile is the official Public Relations partner for the 42nd International Film Festival of India, which will be held in Goa from November 23 to December 3, 2011.

exchange4media Staff Nov 10, 2011 8:38 AM

Percept OOH executes outdoor campaign for Pashmina Developers

Percept Out Of Home recently planned and executed an outdoor campaign for Pashmina WaterFront, a premium residential project by Pashmina Developers with the strategic use of area profiling and media selection.

exchange4media Staff Nov 10, 2011 8:38 AM

IBNLive presents news on tap with iPad app

Web18’s news portal IBNLive.com has launched its latest app on iPad, offering 360 degree news coverage in just a tap. The website claims to have reached the No. 1 spot among all Indian apps within five days of the launch.

exchange4media Staff Nov 10, 2011 8:37 AM

Guest Article:  Digital media giving music industry a leg-up

Today, the audience is looking towards the digital platform to fulfill their entertainment needs and the Indian digital music market, estimated at Rs 5.2 billion in 2011, is tapping into the medium like never before, writes Siddhartha Roy, Hungama Digital Media.

Siddhartha Roy Nov 10, 2011 8:36 AM

ASCI move for more stringent self-regulation of ads

In a move to strengthen self regulations of advertising content in India, ASCI is reaching out to other regulatory authorities and is organising a conference in Delhi on November 17, 2011.

Shree Lahiri Nov 10, 2011 8:36 AM

<b>Burzin M Daver</b>, CEO, Livewel Group and Saks Hair & Beauty

The hair and beauty market is quite fragmented in India with presence of unorganised players.

exchange4media Staff Nov 10, 2011 12:00 AM