As per the IRS 2011 Q2 results, general interest magazines have witnessed a decline in readership. While they have registered a 4 per cent de-growth over last year, the drop in average issue readership (AIR) as compared to the IRS 2009 Round 1 figures is around 15 per cent. The only magazine to see a rise in AIR over the two-year period is Mathrubhumi Thozhil Vartha.
The going has not been all that well for film-based magazines as even established English magazines such as ‘Filmfare’ and ‘Stardust’ struggled to retain readers. Publishing exclusive content is the only driver for them. Meanwhile, the genre has also seen stiff competition from new players like ‘People’ and ‘Hello’...
With magazines ‘Auto Car’ and ‘Overdrive’ leading the genre, the AIR of the Auto/Cars segment has grown by 2 per cent over last year, and by 16 per cent over IRS 2009 R1. Entry of international titles like ‘BBC Topgear’ has already started showing positive growth...
Volkswagen has tapped into a new medium to promote its car brand Jetta. The German auto major has tied up with En Route Media for its interactive in-taxi advertising needs. En Route has partnered with car rental company Carzonrent for the campaign, which will be running in Mumbai till the end of October.
The line-up of sessions dedicated to the business of advertising at AdAsia 2011 would entice any creative professional to pack their bags and head to Delhi this month end. Treating the creative senses would be speakers like Akira Kagami, Bruce Haines, Kitty Lun, Piyush Pandey, Thirasak Tanapatanakul, David Droga, R Balki, Robert Senior and many more. Let the creative juices flow from October 31 till November 3...
The India volume for Coca-Cola grew 19 per cent in the third quarter, the beverage company’s 21st consecutive quarter of growth, with strong 19 per cent growth in sparkling beverages, led by integrated marketing programmes across music, sports and reality media programming.
OCM India Ltd has unveiled an image makeover with a fresh and new brand identity. This is the first version of OCM’s brand revamp ever since the company’s beginnings in 1924. A new ad campaign, conceptualised by Euro RSCG and shot by photographer Tarun Khewal, is set to break soon.
Nirula’s, one of the oldest fast-food restaurant chains in India having hotels, waiter service restaurants, family style restaurants, ice cream parlours and pastry shops, is on the lookout for a creative agency. The pitch is currently under process in Delhi and it is learnt that a few agencies have already presented to the client. Lowe Lintas is the incumbent on the account.
MTV, in association with Vizeum India, has decided to bring some cheer to Mumbaikars stuck in daily traffic. An innovative OOH campaign designed for Micromax MTV Unplugged combines audio, visual and digital media to bring musical relief to those caught on the roads.
RIM has doubled its marketing spends in India for its smartphone brand BlackBerry. The handset maker has also seen a spate of launches in 2011. After a four-ad campaign titled ‘Are you missing something without BBM’ created by Orchard Advertising, their new creative agency BBDO India has come out with a new campaign – ‘Welcome to the BlackBerry family’.
20:20 MSL, part of MSL Group, Publicis Groupe’s flagship specialty communications, PR and events network, has been selected by Chhattisgarh Tourism Board as their strategic communications partner in India. The development comes just a day after the Board appointed Internet Moguls as its social media agency.
With Amrutanjan undergoing an identity makeover, Zandu grabbing eyeballs courtesy Munni and Ranbaxy Volini lining duties with Everest Brand Solutions this year, Iodex, one of the oldest players in the category, is now looking for a creative partner. It is learnt that the pitch process for the pain relief balm from GlaxoSmithKline is currently under way in Delhi. The incumbent on the account is JWT.
Overall, women’s magazines are struggling to retain their readership base. Among languages, regional women’s magazines are losing a higher share of the readership – going from an AIR of 81.83 lakh readers in 2009 R1 to 72.49 lakh in 2010 Q2 to 70.53 Iakh in 2011 Q2 – a decline of 14 per cent over the two-year period.
In its endeavour to give consumers a more immersive experience on its smart devices, Samsung has made available on its Galaxy S, SII and Galaxy Tab 750 phones what it calls India’s first of its kind Video on Demand application, named My Movies. The application offers consumers full length feature films with over 2,000 hours of videos that include movies, trailers, TV shows and music videos, all powered by BIGFlix.
Spends are going to increase as consumers are spending more and more time on the digital medium. Now what marketers are grappling with are the numerous options available in digital media… There is also an e-commerce boom… Digital is going to be the way advertising is going to happen. With the medium evolving, every advertising person has to be a digital professional. The future of advertising is digital.