The communication strategy for this year’s IPL campaign is built on the premise that cricket lovers, above all, want an opportunity to watch a match

Abid Hasan Mar 21, 2012 11:31 AM

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

Following a multi-agency pitch, LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media

Arwa Sultanali Mar 21, 2012 9:30 AM

Dias is the second Indian creative professional to be part of the elite Titanium & Integrated Jury at Cannes Lions Intl Festival of Creativity

exchange4media Staff Mar 21, 2012 9:04 AM

Ipsos Marketing is now organised through four practices – Market Understanding and Measurement, Innovation and Forecasting, Healthcare, and Qualitative

exchange4media Staff Mar 21, 2012 9:03 AM

While RK Swamy BBDO has been retained, Bates, Publicis India, Mudra and Law & Kenneth have been brought on board; account size is estimated to be Rs 30-40 crore

Deepika Bhardwaj Mar 21, 2012 9:03 AM

Realty Plus Excellence Awards – North to be held in Delhi today; initiative will recognise people who played a key role in growth of the Indian real estate sector

exchange4media Staff Mar 21, 2012 9:03 AM

Industry leaders gathered at the OOH Conference and Awards shared that talent, professionalism and processes will be drivers of growth of the OOH industry

Abid Hasan Mar 21, 2012 9:01 AM

Universal Music Group India has launched a new division, U-Bee, under the Business Development department to create brand anthems and jingles

exchange4media Staff Mar 21, 2012 9:00 AM