Date-wise News
NDTV developments: Barkha Dutt, Sonia Singh promoted; editorial & ethics boards formed

NDTV has announced some senior level changes. Barkha Dutt has been promoted as NDTV Group Editor, while Sonia Singh becomes NDTV’s Editorial Director. Meanwhile, NDTV has also announced the formation of two independent groups – NDTV Editorial Board and The Ethics Committee – in a move to further strengthen its commitment of independent journalism and credible reporting.

exchange4media Staff Oct 21, 2011 7:29 PM

UTV Stars is official broadcaster for Lady Gaga performance

The channel has tied up with LAP Buddh Circuit to give its viewers the experience of the After Parties and the grand finale with Lady Gaga’s performance, which is planned alongside the Formula One Grand Prix 2011.

exchange4media Staff Oct 21, 2011 1:28 PM

Pitch Exclusive: Speaker Lutz Kothe on what drives Volkswagen’s success

Volkswagen has been following the same strategy to create the buzz for every new launch or campaign, and with considerable success. Speaker at the Pitch CMO Summit 2011, Lutz Kothe, Head of Marketing and PR, Volkswagen Passenger Cars, shares how...

exchange4media Staff Oct 21, 2011 9:55 AM

Now, radio takes the reality route

While music remains the core for radio players, they are now tweaking their existing programming and tuning in to reality show formats.

Priyanka Nair Oct 21, 2011 9:28 AM

DB Corp Q2 net rises to Rs 403 mn; revenues up 18 pc YOY

DB Corp Ltd has reported a consolidated net profit of Rs 403 million for Q2 FY12, with the PAT margin of 11.4 per cent. The group’s total consolidated revenues have expanded by 18 per cent YOY to Rs 3,539 million.

exchange4media Staff Oct 21, 2011 9:26 AM

Prabhat Khabar broadens base in Bihar with Gaya edition

The launch of Gaya edition is seen as a significant move for Prabhat Khabar, which is eyeing a 40 per cent share in the overall circulation pie of nearly 2 lakh copies in the Bihar-Jharkhand region.

exchange4media Staff Oct 21, 2011 9:21 AM

Span bags SBI Debit Card campaign; approx spends at Rs 25 cr

State Bank of India has awarded its debit card campaign to Span Communications after a round of presentations by empanelled agencies. The estimated spend on the campaign stands at Rs 25 crore.

exchange4media Staff Oct 21, 2011 9:20 AM

Creative Thinks Media ropes in Narendra Kumar for Media Clinic

Creative Thinks Media Group has appointed Narendra Kumar as Director- Media Operations for its print communication arm, Medic Clinic. He moves from Vermillion, where he was Vice President.

exchange4media Staff Oct 21, 2011 9:19 AM

Eulogy! India to handle PR for Triumph Motorcycles

Eulogy! India was chosen following a competitive pitch where a number of leading agencies from across India were shortlisted. The agency will adopt a 360-degree strategy for Triumph Motorcycles, which will soon make its entry into the Indian market.

Sai Prasanna Oct 21, 2011 9:19 AM

PepsiCo to give Mumbaikars a taste of Duke’s again

PepsiCo is all set to bring back Mumbaikars’ beloved Duke’s range of beverages after seven years. The company is re-launching the range in a cool and retro avatar.

Suraj Ramnath Oct 21, 2011 9:18 AM

Publicis Ambience Bangalore pockets Mantri Square Mall account

Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.

Sai Prasanna Oct 21, 2011 9:17 AM

Talenthouse to give budding artistes in India a leg-up

Reliance Entertainment Ltd has announced their strategic investment in California-based Talenthouse to offer a platform for budding artistes to showcase their talent.

Suraj Ramnath Oct 21, 2011 9:16 AM

 IRS 2011 Q2: Outlook remains glum for career/ education magazines

Most education or career related magazines have seen a downward trend in overall growth as per the IRS 2011 Q2 results. Pratiyogita Darpan tops the list with an average issue readership of 21.54 lakh.

Arwa Sultanali Oct 21, 2011 9:15 AM

 IRS 2011 Q2: Kids’ magazines fail to attract young readers

Most of the kids’ magazines have seen a downward trend in the latest Indian Readership Survey, losing a total of 9.19 lakh readers over the last two years and 8.80 lakh in the last one year.

Arwa Sultanali Oct 21, 2011 9:15 AM

 IRS 2011 Q2: Sports magazines see a slide in readership

Cricket content continues to drive the overall market for sports magazines. However, the genre has lost 2.63 lakh readers in the last two years.

Arwa Sultanali Oct 21, 2011 9:14 AM

AdAsia 2011 to champion the Girl Child

Along with renowned speakers and cutting edge debates, AdAsia 2011 has introduced a third element this year. It will challenge the formidable minds present to think of providing creative solutions to one of the burning issues of this century – the girl child.

exchange4media Staff Oct 21, 2011 9:13 AM

Allen Solly re-fabricates ‘Friday Dressing’

Allen Solly’s core USP of Friday Dressing has held it in good stead over the last many years. Going forward, the brand’s core positioning seeks to broaden the meaning of Fridays by advocating the need to lighten up the workplace.

exchange4media Staff Oct 21, 2011 9:12 AM

Myntra.com ‘Ramps It Up’ with new campaign

Online shopping portal Myntra.com seeks to consolidate its presence with its second campaign, which heightens the fashion quotient and also highlights the larger offering.

Sai Prasanna Oct 21, 2011 9:12 AM

<b>Miles Young</b>, CEO, Ogilvy Worldwide

If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn't a huge gap in any aspect. This is because India has developed so rapidly. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag, especially when young consumers in India have adopted digital probably quicker than some of the other markets. India is the biggest market for some of the social media platforms already. Clearly, there is a marketer lag here, which I think is at its worst in Mumbai. In attitudinal terms, Mumbai is yet a TV-dominated advertising market.

exchange4media Staff Oct 21, 2011 12:00 AM