NDTV has announced some senior level changes. Barkha Dutt has been promoted as NDTV Group Editor, while Sonia Singh becomes NDTV’s Editorial Director. Meanwhile, NDTV has also announced the formation of two independent groups – NDTV Editorial Board and The Ethics Committee – in a move to further strengthen its commitment of independent journalism and credible reporting.
Publicis Ambience Bangalore has recently won the creative duties of Mantri Square Mall in a multi-agency pitch involving around 7-8 agencies. The incumbent agency is Ogilvy & Mather, which had earlier handled the real estate as well as the mall businesses for Mantri. O&M has retained the real estate business.
Along with renowned speakers and cutting edge debates, AdAsia 2011 has introduced a third element this year. It will challenge the formidable minds present to think of providing creative solutions to one of the burning issues of this century – the girl child.
If you compare the development of India with China, there are areas of strengths and weaknesses, but there isn't a huge gap in any aspect. This is because India has developed so rapidly. But in digital communication, the gap is massive. I don't understand it - there is a lag in India and it is not a consumer lag, especially when young consumers in India have adopted digital probably quicker than some of the other markets. India is the biggest market for some of the social media platforms already. Clearly, there is a marketer lag here, which I think is at its worst in Mumbai. In attitudinal terms, Mumbai is yet a TV-dominated advertising market.