Celebrating its tie-up with the movie ‘Love, BreakUps, Zindagi’, Yatra.com has launched three exclusive packages – the Love packages include the beaches of Mauritius, Maldives and Goa; BreakUps packages include Leh, Thailand and Kerala; and the Zindagi packages include Australia, Spain and South Africa.
Disney Channel’s Emmy Award winning global hit series ‘Phineas and Ferb’ debuted as a movie on Sunday, September 25, 2011 on Disney Channel. StreetSmart was given the mandate to plan and execute the OOH campaign to create the buzz and awareness for the television premiere.
Komli Media and cross-platform interactive video advertising firm Jivox have tied up to tap into the $3 billion video advertising market in the APAC region. The main focus regions for this alliance are South-East Asia, India, and Australia. While Jivox is well-established in India, Komli Media has a strong presence in the APAC region.
Champions League Twenty20 (CLT20) has seen a significant drop in opening ratings in comparison to last year. Media observers state that the reasons vary from CLT20 as a property that has to yet establish itself to the current negative sentiment around the sport.
Euro RSCG has won the creative duties of Nimbus Sport’s World Hockey Series. The win comes on the back of a closely contested multi-agency pitch. As part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.
All top six Assamese dailies have seen decline in readership over last year, losing almost 3.36 lakh readers, combined as per the IRS 2011 Q2 results. Meanwhile, AIR of Assamese periodicals has also nosedived when compared to last year as well as the previous quarter.
Ibibo Group has announced the appointment of Krishna Motukuri, an Amazon veteran, as Managing Director of its e-commerce businesses. At ibibo Group, Krishna Motukuri will be driving online shopping and classifieds platforms such as tradus.in, tradusads.in, and so on.
TNS’ Global Affluent Investor study reveals a chequered picture of world affluence. While the US still ranks as the world’s most prosperous country, the study reveals that the emerging economies of India and China have overtaken many European countries in this measure of consumer wealth.
The IRS is a good product, but it is stuck in a time warp. It has to change and improve. It has to be more forward looking. Where just about everything around us is changing, the only two major changes that I have seen in the IRS in the recent years are that it has gone quarterly and the introduction of CAPI... All said and done, I do believe it is important to show the publishing industry of India in good light, though all may not agree with me. It is not a dying industry, and projecting it as such, is not good for India, for our economy, for those who want to invest here or make careers in it. It is a very large professional, diversifying and growing industry, which has some of the most talented people in the business.