Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series. The win comes after a fiercely fought multi-agency pitch. As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.
Contrary to popular methods of advertising adopted by various financial institutions, hard selling dreams and returns, the Association of Mutual Funds in India has launched a new campaign executed by Publicis Capital, which aims at dispelling myths and fears associated with mutual funds, touting it as ‘Savings Ka Naya Tareeka’.
All four Urdu dailies surveyed by Hansa Research have seen a decline in their average issue readership (AIR) over the previous quarter as per the IRS 2011 Q2 results. However, when compared to last year, Siasat and The Munsif, have been able to add some more readers.
Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
What’s-On-India, the Indian TV industry’s official EPG company, has raised funding from a group of investors, including Intel Capital. What’s-On-India’s existing investors – Sequoia Capital and Nexus Venture Partners – also participated in the latest funding round.
For all the lip service (and podium stomping!) that brands provide to digital efforts, the much lamented truths remain: no one is willing to put real money into it; much of the effort is dovetailed to ride print and TV campaigns, writes Supriyo Gupta, MD, Digilogue.