Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series. The win comes after a fiercely fought multi-agency pitch. As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.
Contrary to popular methods of advertising adopted by various financial institutions, hard selling dreams and returns, the Association of Mutual Funds in India has launched a new campaign executed by Publicis Capital, which aims at dispelling myths and fears associated with mutual funds, touting it as ‘Savings Ka Naya Tareeka’.
Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.
What’s-On-India, the Indian TV industry’s official EPG company, has raised funding from a group of investors, including Intel Capital. What’s-On-India’s existing investors – Sequoia Capital and Nexus Venture Partners – also participated in the latest funding round.