Date-wise News
Euro RSCG wins creative business of Nimbus Sport’s World Hockey Series?blur=25

Euro RSCG has won the creative business of Nimbus Sport’s World Hockey Series. The win comes after a fiercely fought multi-agency pitch. As a part of the contract, Euro RSCG’s Mumbai office will handle the entire advertising duties of World Series Hockey on a project basis.

Nitin Pandey Oct 5, 2011 11:49 AM

Ad Review: AMFI calls Mutual Funds as savings ka naya tareeka?blur=25

Contrary to popular methods of advertising adopted by various financial institutions, hard selling dreams and returns, the Association of Mutual Funds in India has launched a new campaign executed by Publicis Capital, which aims at dispelling myths and fears associated with mutual funds, touting it as ‘Savings Ka Naya Tareeka’.

Deepika Bhardwaj Oct 5, 2011 11:01 AM

 IRS 2011 Q2: No respite for Urdu dailies, plagued by decline?blur=25

All four Urdu dailies surveyed by Hansa Research have seen a decline in their average issue readership (AIR) over the previous quarter as per the IRS 2011 Q2 results. However, when compared to last year, Siasat and The Munsif, have been able to add some more readers.

Nitin Pandey Oct 5, 2011 10:51 AM

 IRS 2011 Q2: Ajit sees growth amid declining AIR for Punjabi dailies?blur=25

The upcoming State Assembly elections in Punjab may give the much needed fillip to the Punjabi newspaper market, but for now, the Indian Readership Survey 2011 Q2 results have show mostly negative trends for Punjabi dailies.

Nitin Pandey Oct 5, 2011 10:46 AM

 IRS 2011 Q2: Barring Lokmat & Daily Sakal, a gloomy year for Marathi dailies?blur=25

As per the IRS 2011 Q2 results, the Marathi newspaper market has continued to see decline in AIR of most dailies. However, amid decline, the top two dailies – Lokmat and Daily Sakal - have added almost 4.39 lakh readers, combined, in a year.

Nitin Pandey Oct 5, 2011 10:42 AM

 IRS 2011 Q2: Bengali dailies lose 9.39 lakh readers over a year?blur=25

The Indian Readership Survey (IRS) 2011 Q2 results paint a grim picture for Bengali dailies. As compared to 2010 Q2 results, Bengali dailies have lost 9.39 lakh readers, a decline of 6.89 per cent.

Arwa Sultanali Oct 5, 2011 10:37 AM

Mumbai named 12th most creative city?blur=25

According to the 2011 Cannes Report that is an official and definitive guide to the rankings from the Cannes Lions International Festival of Creativity, it shows that Mumbai has climbed from 15th place to become the 12th most creative city in the world.

exchange4media Staff Oct 5, 2011 9:12 AM

Heineken’s digital duties assigned to 22feet?blur=25

Bangalore-based independent digital solutions provider 22feet has won the digital duties of Dutch beer brand Heineken. Vineet Gupta, Managing Partner, 22feet, has confirmed the win. Weiden + Kennedy is handling the creative duties of Heineken, while the media mandate is parked with Mindshare, Bangalore.

Sai Prasanna Oct 5, 2011 8:51 AM

Impact Exclusive: Is threat of slowdown affecting media & marketers??blur=25

As another recession looms large over the West, slowing down growth and bringing runaway inflation in the Indian economy, are marketers doing a rethink on advertising spends? exchange4media analyses the outlook for the media industry.

Dipali Banka Oct 5, 2011 8:50 AM

Saugata Bagchi back in Tribal DDB India’s fold?blur=25

Saugata Bagchi has rejoined Tribal DDB India as Vice President and will be managing the agency’s Mumbai office. This is Bagchi’s second stint with the agency.

exchange4media Staff Oct 5, 2011 8:47 AM launches dedicated website for property needs?blur=25 has launched Property, a dedicated site for all property needs. The site currently offers over 67,000 unique properties across 42 cities in India.

exchange4media Staff Oct 5, 2011 8:46 AM

Volkswagen bullish on digital, earmarks 8-9 pc for Planet Volkswagen?blur=25

Volkswagen has launched its biggest digital initiative - ’Planet Volkswagen’. The campaign will officially hit the web on October 17, 2011. Volkswagen will invest 8-9 per cent of their total marketing budget on this digital campaign.

Priyanka Nair Oct 5, 2011 8:43 AM

What’s-On-India raises Series-B funding?blur=25

What’s-On-India, the Indian TV industry’s official EPG company, has raised funding from a group of investors, including Intel Capital. What’s-On-India’s existing investors – Sequoia Capital and Nexus Venture Partners – also participated in the latest funding round.

exchange4media Staff Oct 5, 2011 8:41 AM

Guest Article: The digital ‘Wings of Icarus’?blur=25

For all the lip service (and podium stomping!) that brands provide to digital efforts, the much lamented truths remain: no one is willing to put real money into it; much of the effort is dovetailed to ride print and TV campaigns, writes Supriyo Gupta, MD, Digilogue.

Supriyo Gupta Oct 5, 2011 8:34 AM

Max New York Life seeks to create consumer pull with new website?blur=25

Max New York Life Insurance aims to create consumer pull in life insurance, through its new features rich, interactive and user friendly website. The new website also marks a shift towards a category-led site from its earlier product-centric version.

exchange4media Staff Oct 5, 2011 8:26 AM

Brandscope shoulders ‘Childhoods available’ campaign?blur=25

Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.

exchange4media Mumbai Bureau Oct 5, 2011 8:24 AM