Brandscope shoulders ‘Childhoods available’ campaign

Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.

e4m by exchange4media Mumbai Bureau
Updated: Oct 5, 2011 8:24 AM
Brandscope shoulders ‘Childhoods available’ campaign

Children deserve their childhood – this is what Rustomjee as a brand strongly believes in and is also reflected in its campaign titled ‘Childhoods available’. Thus, all their properties have specially planned spaces for children. Now, Rustomjee has partnered with Brandscope (the arm of Posterscope in India) to communicate this thought and create buzz around this very premise through an outdoor campaign in Mumbai city.

The campaign was planned in two phases. In Phase 1, emphasis was laid completely on brand building and creating awareness, which carried 59 different creatives at 59 different prominent locations. While each of the locations communicated a different story in an emotional and thought provoking manner, the theme across the locations was the same, that of giving one’s child the childhood that she or he deserves.

In Phase 2, the focus shifted to specific projects that are coming up in key areas of the city. The whole campaign was led by its creative thought.

Fabian Cowan, Business Head, Brandscope India, commented, “We see this association as a well thought out recipe. The ingredients of a trusted brand like Rustomjee, flavoured with heartfelt creative rendition, topped up by the belief that children are at the center of growth and development, spiced further with the core thought of creating homes and not just houses, and sautéed with the vision of creating better living in green and comfortable environments, has made this campaign one of the few we are extremely honored to be associated with.”

Brandscope India has and continues to propagate brand-led outdoor solutions, believing that the brand and its communication should lead the plan and its execution rather than the perceived value of the media involved.

Commenting on this association Haresh Nayak, Managing Director, Posterscope India, added, “We saw Rustomjee as a defining and welcome departure from the otherwise seemingly common approach of loud and colorful creatives in the outdoor space. The campaign has grown and is being looked at as definitive new step forward for the medium and its usage as a whole.”

As part of the Posterscope group Brandscope has continued to attract clients that believe in this approach. Recent associations with Finnair, Nissan Teana, Standard Chartered debit cards, Killer Jeans, India Bulls, Bianca Home décor, Tilak Industries, Euro Kids, Time Technoplast and now Rustomjee have contributed to this belief of Brandscope.

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