Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic

e4m Desk Feb 8, 2021 3:15 PM

Reopening of Malls in Mumbai?blur=25

OOH industry leaders share how they plan to bring back brands to malls

Noel Dsouza Aug 5, 2020 8:47 AM

Hyperlocal OOH Content?blur=25

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood

Noel Dsouza Jun 19, 2020 8:27 AM

IOAA logo?blur=25

Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic

Noel Dsouza Apr 29, 2020 10:02 AM

Transit OOH Impact on Coronavirus?blur=25

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM


Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in

Vineet Sharma Mar 18, 2020 8:37 AM


The installation, created by Brandscope India, will be on display for one year

e4m Desk Nov 13, 2019 2:38 PM


The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

e4m Desk Sep 11, 2019 3:58 PM

Sacred Games hoarding?blur=25

Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2

Anjali Thakur Aug 29, 2019 7:50 AM

Brandscope and ZEE5?blur=25

The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time

e4m Desk Jun 7, 2019 1:35 PM


Brandscope put up a giant LED Scroller and a LED Mobile Screen on billboards displaying top Zee Marathi and Zee Yuva shows on the platform

e4m Desk Jun 4, 2019 3:08 PM


The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

Posterscope Group India restructures senior management?blur=25

Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope

e4m Desk Nov 24, 2015 2:56 PM

Brandscope creates moving billboard for B’lue?blur=25

Brandscope has come up with an interactive OOH campaign to power Danone’s B’lue launch in India. Everest Brand Solutions & OMD are handling brand communications

e4m Desk Feb 1, 2012 10:36 AM

Brandscope powers OOH campaign for Bosch Home Appliances?blur=25

Brandscope India recently brought in an innovative streak in the OOH space for Bosch Home Appliances’ new range of washing machines. The outdoor campaign was planned across 35 cities.

Priyanka Nair Nov 18, 2011 8:10 AM

Brandscope shoulders ‘Childhoods available’ campaign?blur=25

Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.

exchange4media Mumbai Bureau Oct 5, 2011 8:24 AM

Aegis Media fortifies OOH business; launches second agency, Brandscope?blur=25

Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”

Jhinuk Sen Nov 30, 2010 7:36 AM