brandscope
Through this campaign, Dunzo has strategically chosen five pin codes - locations where it has witnessed both emerging demand and a potential new demographic
OOH industry leaders share how they plan to bring back brands to malls
Noel Dsouza Aug 5, 2020 8:47 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic
Noel Dsouza Apr 29, 2020 10:02 AM
Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2
Noel Dsouza Apr 13, 2020 8:48 AM
Guest Column: Vineet Sharma, Assistant Vice President, Brandscope India, gives a detailed account of how the need for campaign measurability started kicking in
Vineet Sharma Mar 18, 2020 8:37 AM
The installation, created by Brandscope India, will be on display for one year
The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms
Sacred Games produced by Phantom Films has set new records by spending a huge amount on Out-of-Home for their ongoing season of Sacred Games 2
Anjali Thakur Aug 29, 2019 7:50 AM
The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time
Brandscope put up a giant LED Scroller and a LED Mobile Screen on billboards displaying top Zee Marathi and Zee Yuva shows on the platform
The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere
Dolly Mahayan Jan 8, 2019 8:55 AM
Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope
Brandscope has come up with an interactive OOH campaign to power Danone’s B’lue launch in India. Everest Brand Solutions & OMD are handling brand communications
Brandscope India recently brought in an innovative streak in the OOH space for Bosch Home Appliances’ new range of washing machines. The outdoor campaign was planned across 35 cities.
Priyanka Nair Nov 18, 2011 8:10 AM
Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.
exchange4media Mumbai Bureau Oct 5, 2011 8:24 AM
Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”
Jhinuk Sen Nov 30, 2010 7:36 AM
