haresh-nayak
Most of the screens are cloud-based that enables ease and flexibility in campaign management
exchange4media Staff 05-December-2018
OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August
Neethu Mohan 10-September-2018
Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)
The general sentiment in the industry is that BARC India’s OOH measurement was much-needed and will provide healthy scope for advertising as a whole new audience gets captured
The slowdown in spends during rainy season is not a new trend and according to experts it does not impact the overall business
The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats pan India.
Samarpita Banerjee 16-October-2017
InDeed will work with clients to infuse brand purpose into their CSR strategies
exchange4media Staff 23-February-2017
the technology used behind this latest innovation is based on 'addressable pixel programming'. As part of the innovation, every pixel is coded and mapped on the hoarding. The innovation has created a huge impact, high stickiness and top-of-mind recall for the core TG
exchange4media Staff 16-July-2016
The outdoor advertising industry will look to build on a good 2015 as it looks to tap the changing socio-economic tides of 2016 while also seeking to get rid of some long existing challenges.
Abhinn Shreshtha 18-January-2016
Annie Rickard, Global CEO of Posterscope, was in India this week. We caught up with her to talk about her vision for Posterscope, the performance of the India team and the changing nature of the OOH advertising landscape
Abhinn Shreshtha 27-November-2015
Posterscope India has announced two strategic placements at the top level for both Posterscope and Brandscope
exchange4media Staff 24-November-2015
The IPL has turned out to be a prime event for advertisers and brands but opinion is divided upon the impact of the tournament on OOH spends this year
Abhinn Shreshtha 23-April-2015
The Indian Outdoor Advertising Association (IOAA) has appointed US-based Olympic Media Consultancy to carry out a nation-wide research to see how an audience measurement
Abhinn Shreshtha 07-April-2015
At exchange4media OOH Conference, Madison OOH’s Saumitra Bhattacharya, BlackBerry’s Amar Thomas, Posterscope’s Haresh Nayak, Milestone Brandcom’s Nabendu Bhattacharyya, and Laqshya Media Group’s Shashi Sinha talk about measures for retaining and attracting brands towards OOH
Haresh Nayak, Regional Director, Posterscope APAC and MD, Posterscope Group India on the vast potential, for digital OOH advertising to interact with and have an impact on consumers in their daily lives
OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and
Abhinn Shreshtha 07-January-2015
Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014
Abhinn Shreshtha 31-December-2014
Prism Creative will visually show if an ad isn’t suitable for OOH medium, with too much text, unsuitable colours or layout errors. It has the facility to switch from day to night visuals, play digital videos & do a distance check of creatives
exchange4media Staff 06-August-2014
With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency,
Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development
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