On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 16, 2020 8:16 AM

On the panel - Anjali Krishnan, Anisha Agarwal, Atul Shrivastava, Haresh Nayak, Jayesh Yagnik, Rishabh Mehta; Moderator - Naziya Alvi Rahman

exchange4media Staff Jun 15, 2020 9:00 AM

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Information Signage Program offers a bouquet of solutions to enable social distancing, safety and hygiene across eleven touch points

exchange4media Staff May 14, 2020 11:45 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff May 2, 2020 9:23 AM

In his new role, Nayak will be driving long-term, sustainable growth by bringing automation, intelligence and accountability into the business

exchange4media Staff Apr 29, 2020 11:20 AM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

Haresh Nayak, MD, Posterscope India, spoke in depth about creating a balance between digital & traditional OOH, and other aspects

exchange4media Staff Mar 13, 2020 3:56 PM

The tenth edition of the awards will recognise work done in the OOH advertising & digital signage industry between January and December 2019

exchange4media Staff Jan 30, 2020 8:46 AM

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Haresh Nayak, Group MD, Posterscope Group South Asia & Regional Director, Posterscope APAC, shares insights on how data can be a driving factor to entice clients to use OOH

Noel Dsouza Dec 2, 2019 9:02 AM

Industry experts say that while the OOH industry has picked up pace during the festive season, spends on OOH have decreased over the past months

Anjali Thakur Oct 24, 2019 9:15 AM

Nayak, Group MD of Posterscope, South Asia, India, talks about the different kinds of avenues brands tap into while leveraging OOH during the festive season

Anjali Thakur Oct 21, 2019 8:46 AM

The tool has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division under its suite of products – DAN Data Labs

exchange4media Staff May 17, 2019 1:19 PM

Nayak, Regional Director, Posterscope Asia Pacific & Group MD, Posterscope Group South Asia spoke on how outdoor advertising can be optimised with the help of data, technology & infrastructure

exchange4media Staff Mar 11, 2019 9:04 AM

The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life

Dolly Mahayan Mar 1, 2019 9:09 AM

Haresh Nayak, Group MD Posterscope Group, will speak on 'How data, technology and infrastructure optimise the future of OOH'

exchange4media Staff Feb 25, 2019 9:10 AM

Most of the screens are cloud-based that enables ease and flexibility in campaign management

exchange4media Staff Dec 5, 2018 1:09 PM

OOH industry has incurred a loss of almost Rs 60 crore just during the months of July-August

Neethu Mohan Sep 10, 2018 8:59 AM

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini Aug 21, 2018 8:56 AM