Haresh Nayak’s Connect Network Inc. launches ‘GenreAI’, AI-led cinema planning engine

GenreAI is driven by real-time data, audience intelligence, and brand affinity

by e4m Staff
Published: Jun 27, 2025 1:41 PM | 1 min read

Connect Network Inc. has announced the launch of GenreAI, a proprietary Cinema Planning Module within its AdTech platform, Immersive.

This solution reimagines cinema as not just a storytelling platform, but a precision targeting engine, driven by real-time data, audience intelligence, and brand affinity.
Haresh Nayak, Founder and CEO of Connect Network Inc., described the launch as a milestone moment not just for the company, but for the advertising ecosystem at large.

“Cinema in India is more than entertainment it's a shared cultural experience, an emotional language that cuts across socio-economic and regional boundaries. With GenreAI, we are no longer treating cinema as mass media; we’re treating it as match media. A strategic, behavior-mapped channel where each screen becomes a stage for brand resonance.”

GenreAI integrates IMDB and regional movie databases with Connect Network’s proprietary audience persona models. Using brand profiling logic, the system aligns upcoming film genres with brand personalities mapping bold, disruptive brands with action thrillers, nurturing legacy brands with family dramas, and youth-centric brands with comedy or romantic genres.

The tool is also powered by real-time ground intelligence drawn from mobility data, interest maps, and census layers, enabling planners to hyper-target audiences down to a 3,000-foot hexagonal grid at the city level.

GenreAI is now available to all brands onboarded on the Immersive platform.