Cowan recently stepped down as Country Head of Posterscope India after a 11-year stint

exchange4media Staff Jan 5, 2022 9:48 AM

Cowan joins a long list of senior executives who have quit dentsu or its allied agencies in the last four months

exchange4media Staff Dec 31, 2021 1:04 PM

OOH experts share that IPL will be a big draw for branding on billboards this year with a surge of 25 % in OOH spends

Noel Dsouza Mar 18, 2021 8:56 AM

OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data

Noel Dsouza Feb 8, 2021 9:06 AM

Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly

Noel Dsouza Jan 29, 2021 8:19 AM

Looking at some of the biggest OOH campaigns of 2020 that reiterated brands' trust in the billboard medium

Noel Dsouza Jan 5, 2021 8:52 AM

While some OOH industry leaders say there was a 40% increase in revenue from pre-Covid days, others say it was visibly muted when compared to last year’s festive season

Noel Dsouza Dec 7, 2020 8:34 AM

Experts discuss OOH inventories and new avenues brands can explore to make themselves more visible in the current COVID environment

Noel Dsouza Sep 30, 2020 8:42 AM

The agency says using a proprietary tool it could target the right locations and identify sites that deliver the highest impact for its Kolkata client

Noel Dsouza Sep 28, 2020 9:03 AM

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

OOH industry experts weigh in on the recent rebate and extension granted by MSRDC to all advertising contracts for the lockdown period

Noel Dsouza Sep 2, 2020 8:20 AM

The campaign, conceptualised by Posterscope India, focuses on large format hoardings and has been launched in Jamshedpur

exchange4media Staff Aug 26, 2020 2:38 PM

OOH players say the unlocking of the city coinciding with the festive season - the reopening of malls & traffic back on roads – are all driving the recovery

Noel Dsouza Aug 26, 2020 9:05 AM

OOH players say with most brands looking at moving inventory during this festive season, Out of Home has the perfect opportunity to bounce back

Noel Dsouza Aug 14, 2020 8:43 AM

Haresh Nayak, President, Posterscope Asia Pacific, lets us in on how its OOH campaign 'Billboard Speaks' managed to drum up support from media partners & clients alike

Noel Dsouza Jun 9, 2020 8:40 AM

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM