OOH experts elaborate on the challenges brought by the COVID-19 lockdown, the strategies being used in these difficult times and the hopes for a bounce back

Noel Dsouza Mar 26, 2020 8:26 AM

The NEONS OOH Conference and Awards were held on March 12 and 13 at the Taj Santacruz, Mumbai

exchange4media Staff Mar 14, 2020 10:18 AM

At the NEONS OOH Conference, Posterscope India's Fabian Trevor Cowan, Madison Media's Ramesh Bhaskaran, Signpost India's Rahul Mago, presented case studies that explored the efficacy of the OOH medium

exchange4media Staff Mar 14, 2020 8:57 AM

Fabian Cowan, Director of Posterscope India, shares his outlook for 2020 and lists key points that will drive the OOH industry forward

Noel Dsouza Jan 13, 2020 9:04 AM

Given the line up of state elections in the coming year, experts believe that the OOH industry will see spends to the tune of Rs 800 crore-Rs 1000 crore

Anjali Thakur Dec 23, 2019 8:24 AM

Cowan, Director, Posterscope India, talks about disruptions in the OOH industry and how the agency has grown in the last five years

Anjali Thakur Aug 27, 2019 8:29 AM

Big-ticket events such as General Elections, the Cricket World Cup, and of course, the Indian Premier League expected to boost advertising this year

exchange4media Staff Feb 15, 2019 10:59 AM

The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere

Dolly Mahayan Jan 8, 2019 8:55 AM

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

Sonam Saini Aug 21, 2018 8:56 AM

Posterscope India has rolled out a 14-day OOH campaign for Behrouz Biryani in Delhi and is mapping the reach through its proprietary tool, OOHZONE

exchange4media Staff Aug 20, 2018 8:55 AM

the technology used behind this latest innovation is based on 'addressable pixel programming'. As part of the innovation, every pixel is coded and mapped on the hoarding. The innovation has created a huge impact, high stickiness and top-of-mind recall for the core TG

exchange4media Staff Jul 16, 2016 8:18 AM

With the core objective of the campaign centred around building awareness of the launch of this new offering, Posterscope used the product tag line ‘Subah ka Biscuit’ in its communication to showcase the product as a morning breakfast snack. The campaign aimed to reach out to the mothers of children aged five and fifteen years across Sec A & B

exchange4media Staff Jun 20, 2016 2:55 PM

Posterscope crafted a campaign which resulted in a media mix that delivered both impact and reach. The media formats used for impact were Billboards, FOBs(Foot over bridge), Unipoles, Gantries, Pillars, designer walls; to build reach and frequency it deployed Bus shelters, local/metro trains and signages across various cities

exchange4media Staff Apr 23, 2016 8:35 AM

Haresh Nayak, Regional Director, Posterscope APAC and MD, Posterscope Group India on the vast potential, for digital OOH advertising to interact with and have an impact on consumers in their daily lives

Haresh Nayak Feb 19, 2015 8:35 AM

Near Field Communication can revolutionise the retail space and bridge the knowledge gap, says Haresh Nayak of Posterscope India

Haresh Nayak Jul 16, 2012 6:48 PM

Brandscope has partnered with Rustomjee’s for its current brand campaign, titled ‘Childhoods available’, through an outdoor campaign in Mumbai. The campaign is being carried out in two phases.

exchange4media Mumbai Bureau Oct 5, 2011 8:24 AM

All media face enormous challenges, and the biggest challenge of all is for media to demonstrate value in an increasingly complex market. In the OOH space, clients need to know what’s in it for them and why OOH delivers, writes Haresh Nayak, Managing Director, Posterscope India, explaining how research and collaboration are the keys to success...

Haresh Nayak Sep 9, 2011 8:42 AM

From the consumers’ point of view the future of mobile phones seems to be all about apps; but from the advertisers’ perspective, the future of mobile may be all about… posters, says Haresh Nayak, Managing Director, Posterscope India.

Haresh Nayak Aug 4, 2011 10:18 AM

Posterscope India recently carried out a digital outdoor activity for Reebok EasyTone, where an interactive LED screen was linked with SMS gateway, and every SMS received revealed the creativity in parts, so that finally the whole story falls into place.

exchange4media Mumbai Bureau Jul 28, 2011 8:54 AM

Even as the Indian OOH industry was experiencing a roller-coaster ride in the last couple of years, Posterscope India has had a more positive outlook. The outdoor company has recently completed two years of its operations and is set to scale up in the coming year, buoyed by its recent wins.

Pallavi Goorha Kashyup Sep 17, 2010 8:07 AM