Guest Article: The digital ‘Wings of Icarus’?blur=25

For all the lip service (and podium stomping!) that brands provide to digital efforts, the much lamented truths remain: no one is willing to put real money into it; much of the effort is dovetailed to ride print and TV campaigns, writes Supriyo Gupta, MD, Digilogue.

Supriyo Gupta Oct 5, 2011 8:34 AM