Newspapers in Goa have not witnessed encouraging year-on-year results, with the loss in average issue readership (AIR) exceeding the gain by two-fold. Among the top 10 dailies in the state, while combined y-o-y decline in AIR is 93,000, the overall gain only comes to 28,000.
It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies.
Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.
Learning from a century-old company on how it has re-invented itself to knowing all about the new age consumer; taking tips on the latest rules of engagement to practicing business with conscience – marketing experts will have lots to take away from AdAsia 2011. A sneak peek into the sessions that define marketing for future...
West Central Railways has called for a pitch to empanel ad agencies having offices in Jabalpur for entrusting day to day creative artwork and release of display classified advertisement and tender notices to various newspapers. The last date for receiving applications is November 14, 2011.
India has been one of the key markets for Time Out, with the magazine’s editions present in Mumbai, New Delhi and Bangalore. Time Out is now gearing to do more on the events front and on the digital side in India. The company’s Chairman and Founder, Tony Elliott, speaks to exchange4media on the potential that India holds.
...Or so seems to be the sentiment of most agency networks that are busy realigning resources to strengthen their India ops, a clause that is becoming increasingly essential for advertisers when they are looking at consolidating their business in the region, or globally, with one agency partner.