Authors

Upasana Nath
editor@exchange4media.com @Upasana Nath

Guest Article: Taking the innovation route to marketing success

Guest Article: Taking the innovation route to marketing success?blur=25

A space as dynamic as marketing cannot provide deliverables in any industry without incorporating innovation. A lackluster response from the market is eventually a yardstick of failure for any marketing concept, states Upasana Nath, Head - Bangalore , Zomato.com.

Upasana Nath Oct 17, 2011 10:14 AM