Date-wise News
Cheil rolls out CSR campaign to save the world’s forests

Cheil Worldwide South West Asia has rolled out a digital CSR campaign to save the world’s forests, called the ‘Minus One Project - Smaller Fonts for Bigger Forests’.

exchange4media Staff Dec 30, 2011 10:05 AM

Kamal Basu headed to Skoda as Marketing Head

Kamal Basu, who had recently put in his papers as Chief Executive Officer of Saatchi & Saatchi India, is joining Skoda India as Marketing Head.

exchange4media Staff Dec 30, 2011 8:23 AM

Yang wins DLF Pramerica account

Saints and Warriors’ second agency brand, Yang, takes off on a high note, bags DLF Pramerica account on the back of a multi-agency pitch.

Deepika Bhardwaj Dec 30, 2011 8:15 AM

IMPACT Annv Spl: 7 reasons for betting on regional print

LS Krishnan, Chief Executive Officer, Sakal Group, lists seven reasons why regional print in India will continue to grow in the coming days.

LS Krishnan Dec 30, 2011 8:09 AM

IMPACT Annv Spl: Critical elements in a paper’s launch

Sanjeev Kotnala, VP - Brandcom & National Head, Dainik Bhaskar Group, highlights seven important look-outs while launching a newspaper.

Sanjeev Kotnala Dec 30, 2011 8:08 AM

IMPACT Annv Spl: Measuring a print campaign’s success

Success of any campaign is measured by assessing whether the campaign has achieved its predetermined objective, writes Varghese Chandy, Malayala Manorama.

Varghese Chandy Dec 30, 2011 8:07 AM

TimesJobs.com scouts for creative partners

Times Business Solutions has called for a creative pitch for its recruitment portal timesjobs.com. The pitch is currently underway in Delhi.

Deepika Bhardwaj Dec 30, 2011 8:05 AM

Marketing outlook for Indian FMCGs in 2012

We continue to be upbeat about consumer demand in 2012. We expect growth to be driven on the back of new product launches, says Tarun Arora, Godrej Consumer Products Ltd.

Tarun Arora Dec 30, 2011 8:05 AM

How brands should navigate the social media route

Digital media experts share some common myths and mistakes marketers make when it comes to tapping social media and suggest steps to avoid them.

Arwa Sultanali Dec 30, 2011 8:04 AM

CavinKare appnts: Jatin Bhatt is VP, Marketing

The other senior level appointment at CavinKare is that of Murali Santhanam, who has joined as EVP for the group’s HR business unit.

exchange4media Staff Dec 30, 2011 7:59 AM

<b>Rob Grimshaw</b>, Managing Director, FT.com

With rapid economic growth and an increasing number of talented and influential business leaders, India has long been a strategic market for Financial Times. The launch of the Indian mobile applications are in line with FT’s global digital strategy and a key step for FT to further target the country’s top business community. Intersecting subscription offers with quality market content is what we give our rich reader base.

exchange4media Staff Dec 30, 2011 12:00 AM