Yang wins DLF Pramerica account

Saints and Warriors’ second agency brand, Yang, takes off on a high note, bags DLF Pramerica account on the back of a multi-agency pitch.

e4m by Deepika Bhardwaj
Updated: Dec 30, 2011 8:15 AM
Yang wins DLF Pramerica account

Yang, a full service agency launched five months ago in July 2011 from the Saints and Warriors stable, has started spreading its wings. The agency has won entire creative duties of life insurance company DLF Pramerica following a multi-agency pitch. The incumbent on the account is Publicis Capital. The account size is estimated at upwards of Rs 5 crore.

Though no official confirmation could be obtained at the time of filing this report, sources close to the development have confirmed the news to exchange4media. Both Yang and DLF Pramerica could not be reached for comments on the development.

Yang is spearheaded by Sanjay Sharma and Anil Verma as its Managing Partners.

DLF Pramerica Life Insurance Company Ltd is a joint venture between DLF Ltd, one of India’s largest real estate organisations, and Prudential International Insurance Holdings Ltd (PIIH), a fully owned subsidiary of Prudential Financial, Inc., a US based financial services leader. Launched in 2008, the company provides financial services such as protection plans, saving plans, strategic plans and other financial solutions.


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