Paul Yang?blur=25

Lomotif Founder & CEO Paul Yang spelled out investment plans, short-term and long-term targets and the platform's strategy for the Indian market

Javed Farooqui Jun 8, 2021 8:19 AM

UC Browser and Colors?blur=25

UC Browser will offer a series of in-app activities for users, helping them to vote and comment on key aspects of the show which premiered on COLORS on August 5

exchange4media Staff Aug 19, 2019 7:25 PM


Huaiyuan Yang, Vice President, UCWeb Global Business, speaks about his new role, UC Browser’s market share in India and the evolution of UC Web Browser

Neethu Mohan Jul 30, 2019 8:50 AM

Huaiyuan Yang?blur=25

Yang will be responsible for UCWeb’s overseas business, including India and Indonesia

exchange4media Staff Jun 28, 2019 10:56 AM


The winner will get chance to appear in its upcoming originals ‘Bombers’ along with actors like Ranvir Shorey, Varun Mitra, Anup Soni, Aahana Kumra, Sapna Pabbi, Prince Narula and Meiyang Chang

exchange4media Staff Jun 12, 2019 5:38 PM


The ad featuring Kiara Advani has clocked over 7,040,483 views on YouTube (at the time of filing this article)

Misbaah Mansuri Oct 31, 2018 9:05 AM


Conceived By Mullen Lintas, the campaign highlights the smartphone’s VOOC Flash Charge, an innovation that lets users talk for 2 hours on just 5 minutes of charge

exchange4media Staff Aug 25, 2018 9:30 AM


Industry experts say that brands are now exploring and generously investing in the audio advertising space

Misbaah Mansuri Jun 8, 2018 9:02 AM


Despite being present in almost 28 markets globally, India continues to be the most important overseas market for Chinese smartphone maker Oppo. Will Yang, Brand Director, Oppo, explains the rationale behind this approach

Ruhail Amin Oct 5, 2017 8:40 AM


The brand custodians were excited and enthusiastic about their association with Bigg Boss at a press conference held in Mumbai on Tuesday evening. They are looking forward to an exciting season ahead.

Ronald Menezes Sep 27, 2017 8:18 AM


At the launch of the "red" edition of OPPO F3 this Diwali, we had a quick conversation with Will Yang, Brand Director, OPPO, about how they are looking at India as a market

Ronald Menezes Sep 27, 2017 8:12 AM


Amidst reports of Chinese expats heading back home, experts say it’s more of a hype than reality. We at e4m take a closer look at the issue

Naziya Alvi Rahman and Ronald Menzes Aug 29, 2017 7:53 AM

We are committed to cricket for the time being: Will Yang, OPPO?blur=25

OPPO is said to invest upto Rs. 2,190 crore in cricket for the next four years. We interviewed Will Yang, Brand Director of OPPO India, about their future plans for India

Abhinn Shreshtha Jun 6, 2017 7:40 AM

55.71 per cent people favour demonetisation move across social media channels:  Meltwater report?blur=25

Media intelligence company Meltwater assessed the sentiments across sectors which appear to have been affected most by demonetisation where real sector had the maximum share of voice

exchange4media Staff Nov 23, 2016 8:11 AM

Oppo assigns Rs 25 crore for promotions; ties up with Bigg Boss season 9?blur=25

"We are focusing on entertainment properties in India and trying to apply the same model of branding and promotion in India as we do around the globe," says Will Yang, Branding Director of Oppo

Abid Hasan Sep 8, 2015 7:56 AM

WPP Digital launches Polestar in China?blur=25

Polestar will offer integrated e-commerce solutions in China's booming e-commerce sector and will be led by its principal investors - founder, Figo Yang, who will serve as CEO, and Allen Liu, COO

exchange4media Staff Sep 25, 2014 1:25 PM

D Rajappa, ex-President, Rediffusion Y&R sets up own venture, Aamrass?blur=25

Aamrass is born out of the philosophy of providing the perfect balance to build vibrant brands. The agency is already working towards developing digital applications & forging strategic partnerships

exchange4media Staff Jan 16, 2014 8:08 AM

Yang Yeo joins AdFest 2014 as Jury President for Press Lotus?blur=25

AdFest has announceed that Yang Yeo, China Chairman & North Asia ECD at JWT Shanghai, is joining next year's festival as Jury President, Press Lotus

exchange4media Staff Dec 19, 2013 3:02 PM

Tradus assigns creative duties to Yang?blur=25

The win comes on the back of a multi-agency pitch. The media spend on Tradus is estimated to be over Rs 10 crore

exchange4media Staff Sep 10, 2012 7:29 PM