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Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants
Deepika Bhardwaj Aug 20, 2012 7:29 PM
As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr
Deepika Bhardwaj Jul 31, 2012 3:49 AM
Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry
Deepika Bhardwaj Jul 30, 2012 12:56 AM
While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head
Deepika Bhardwaj Jul 30, 2012 12:49 AM
Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve
Deepika Bhardwaj Jul 30, 2012 12:44 AM
In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless
Deepika Bhardwaj Jul 3, 2012 8:13 PM
ITC is spending 50 per cent on TV, 25 per cent on digital and social media marketing and 25 per cent on radio and other media to market Classmate
exchange4media Staff Jul 2, 2012 10:34 PM
In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone
Deepika Bhardwaj Jul 2, 2012 9:48 PM
Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times
Deepika Bhardwaj Jul 2, 2012 7:35 PM
TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?
Deepika Bhardwaj Jun 23, 2012 9:24 PM
TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?
Deepika Bhardwaj Jun 23, 2012 9:13 PM
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
Deepika Bhardwaj Jun 19, 2012 9:22 PM
Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category
Deepika Bhardwaj Jun 19, 2012 9:22 PM
TapRoot bags the creative mandate for Airtel’s Data Services, post a multi-agency pitch that also saw participation from JWT & BBDO
Deepika Bhardwaj Jun 15, 2012 8:08 PM
Deepika Bhardwaj writes on ‘virtual’ achievements defining everyday happiness...
Deepika Bhardwaj Apr 7, 2012 5:49 AM
Taking the idea forward that a strong foundation leads to a strong future, Tata AIG Life Insurance has come out with a new campaign for Tata AIG Mahagold Life
Deepika Bhardwaj Mar 13, 2012 9:48 AM
Expedia has launched its first 360-degree campaign in order to woo users and has set aside a marketing budget of Rs 55-60 crore in India for the same
Deepika Bhardwaj Mar 7, 2012 11:28 AM
After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India
Deepika Bhardwaj Feb 23, 2012 8:00 AM
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