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When Homeshop18 topped the Twitter charts…

Homeshop18’s #18thingsIwant topped Twitter trends globally. N Jayakumar of HomeShop18 says it helped determine what the audience wants

Deepika Bhardwaj Aug 20, 2012 7:29 PM

Events industry to be worth Rs 4,375 cr by 2014: E&Y report

As per E&Y’s white paper on the events industry in India, the industry is estimated to double in the next two years from Rs 2,800 cr to Rs 4,375 cr

Deepika Bhardwaj Jul 31, 2012 3:49 AM

“Marketing has evolved from attention to involvement”

Lloyd Mathias, a noted marketer, shares how attention deficit nature of consumers today is a great opportunity for the experiential marketing industry

Deepika Bhardwaj Jul 30, 2012 12:56 AM

Marketers want to embrace experiential

While marketers are actively seeking out experiential experts, deep understanding, flawless delivery, and measurements need to be in place, says HP PSG’s Marketing Head

Deepika Bhardwaj Jul 30, 2012 12:49 AM

Amplification of events is the road ahead: Experts

Innovative ideas, large media amplification and integrated offering are what event agencies will have to deliver to brands to stay ahead of the curve

Deepika Bhardwaj Jul 30, 2012 12:44 AM

Springwel blends business with a social cause

In its ‘Sleep Exchange’ initiative, Springwel not only gives customers a discount but donates old mattresses to NGOs running shelters for the homeless

Deepika Bhardwaj Jul 3, 2012 8:13 PM

ITC launches a 6-week TV campaign for Classmate

ITC is spending 50 per cent on TV, 25 per cent on digital and social media marketing and 25 per cent on radio and other media to market Classmate

exchange4media Staff Jul 2, 2012 10:34 PM

Ad Review: Cloning not cool, says ITC Classmate

In times when parents want their kids to become superstars, ITC Classmate is urging to recognise the ‘first’ in them rather than make them a clone of someone

Deepika Bhardwaj Jul 2, 2012 9:48 PM

Video: The future lies in emerging markets

Marketers, brand strategists, & media planners talk about how emerging markets in India present golden opportunity for growth in the coming times

Deepika Bhardwaj Jul 2, 2012 7:35 PM

Can Aggi do it for India?

TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?

Deepika Bhardwaj Jun 23, 2012 9:24 PM

Can Aggi do it for India?

TapRoot’s work for Times Group has been shortlisted in 3 of remaining 4 categories. As India looks at its lowest performance since 2007, can Agnello Dias & Santosh Padhi’s agency make a difference?

Deepika Bhardwaj Jun 23, 2012 9:13 PM

O&M wins Bronze for Vodafone in Direct Lions

Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category

Deepika Bhardwaj Jun 19, 2012 9:22 PM

O&M wins Bronze for Vodafone in Direct Lions

Ogilvy & Mather’s ‘IFold’ campaign for Vodafone is India’s first win at Cannes 2012, grabbing a Bronze in Direct Lions category

Deepika Bhardwaj Jun 19, 2012 9:22 PM

TapRoot India wins Airtel’s Data Services biz

TapRoot bags the creative mandate for Airtel’s Data Services, post a multi-agency pitch that also saw participation from JWT & BBDO

Deepika Bhardwaj Jun 15, 2012 8:08 PM

Reporter’s Diary: The real accolade for virtual

Deepika Bhardwaj writes on ‘virtual’ achievements defining everyday happiness...

Deepika Bhardwaj Apr 7, 2012 5:49 AM

Ad Review: Tata AIG – Too simple to be strong?

Taking the idea forward that a strong foundation leads to a strong future, Tata AIG Life Insurance has come out with a new campaign for Tata AIG Mahagold Life

Deepika Bhardwaj Mar 13, 2012 9:48 AM

Expedia to invest Rs 60 cr in marketing initiatives

Expedia has launched its first 360-degree campaign in order to woo users and has set aside a marketing budget of Rs 55-60 crore in India for the same

Deepika Bhardwaj Mar 7, 2012 11:28 AM

Flashed Yesterday: Sony India appoints Hakuhodo Percept as creative AOR

After a grilling pitch process that involved seven agencies from India and one from the UK, Hakuhodo Percept has bagged the creative mandate for Sony India

Deepika Bhardwaj Feb 23, 2012 8:00 AM