Authors

Varghese Chandy
editor@exchange4media.com @Varghese Chandy

IMPACT Annv Spl: Measuring a print campaign’s success

IMPACT Annv Spl: Measuring a print campaign’s success?blur=25

Success of any campaign is measured by assessing whether the campaign has achieved its predetermined objective, writes Varghese Chandy, Malayala Manorama.

Varghese Chandy Dec 30, 2011 8:07 AM