Viacom18 plans to launch its fifth channel, Sonic, by mid-December The Sci-Fi channel will be available in four languages in Hindi speaking markets.
exchange4media Staff Dec 1, 2011 4:08 PM
The creative mandate for Sonic channel is being handled by Scarecrow Communications.
exchange4media Staff Dec 1, 2011 4:05 PM
Neuromarketing, a new marketing methodology, fills the void that a traditional marketing methodology misses in benefiting consumers.
Arwa Sultanali Dec 1, 2011 3:44 PM
Anil Nair, CEO & Managing Partner, Law & Kenneth India, presents his point of view within the framework of seven…
Josy Paul, Chairman & Chief Creative Officer, BBDO India, lists the seven stress busters for a creative person.
The ICANN-accredited domain registrar has spent Rs 10 crore on its launch campaign in 2011 and is hopeful of benefitting the category itself.
Deepika Bhardwaj Dec 1, 2011 8:38 AM
CNBC TV18 Prime HD has used the retail space for its latest campaign across Croma outlets in five prime markets.
exchange4media Staff Dec 1, 2011 8:08 AM
BIG FM is embarking on a national ‘Red Ribbon Campaign’ this World AIDS Day from December 1, 2011, across its 45-station network.
exchange4media Staff Dec 1, 2011 7:59 AM
Connected to each other by a proprietary real-time crowdsourcing platform, the network is devised to help business leaders prepare for a new normal.
exchange4media Staff Dec 1, 2011 7:58 AM
TechZone, a content technology provider for leading operators in India like Airtel, Reliance, Docomo, etc., has the exclusive rights of music tracks, videos, ringtones, caller ring back tones and other digital entertainment formats for ‘Why this Kolaveri Di’ song by actor Dhanush from the movie ‘3’. The song has surpassed all previous benchmarks and has become the most popular ‘Tanglish’ (Tamil-English) song in a very short span of time, crossing the 11-million viewership mark on YouTube. It has grabbed the attention of not only the south audience but also all over the nation.
exchange4media Staff Dec 1, 2011 7:48 AM
In the inaugural Cisco Global Cloud Index (2010-15), Cisco estimates global cloud computing traffic will grow 12-fold from 130 exabytes to reach a total of 1.6 zettabytes annually by 2015, a 66 per cent compound annual growth rate (CAGR). One zettabyte is equal to a sextillion bytes or a trillion gigabytes.
exchange4media Staff Dec 1, 2011 7:47 AM
Rediffusion Y&R, Delhi has further ramped up its creative team with the appointment of Vishal Chemjong as Creative Head – Copy.
exchange4media Staff Dec 1, 2011 7:45 AM
As COO, Rishi Gour will be chiefly responsible for the growth and management of Sodexo’s Corporate, Healthcare and Education portfolios.
exchange4media Staff Dec 1, 2011 7:43 AM
Vizeum India will handle the media mandate for Chennai-based property developer XS Real. The business will be handled out of Vizeum’s Chennai office.
exchange4media Staff Dec 1, 2011 7:42 AM
Bhaskar Das, Suresh Srinivasan, DD Purkayastha, Maheshwar Peri, Mitrajit Bhattacharya, Anant Nath on how RSCI should approach measurement.
Sai Prasanna Dec 1, 2011 7:39 AM
Subramanian will assume charge at Lintas later this month.
exchange4media Staff Dec 1, 2011 7:28 AM
We are very passionate about bringing in different ideas to the market, to be innovative and do things differently. For instance, with reality shows, we are training producers to also learn how to film. We are leveraging the resources we have and combining that with finding fabulous talent here and training them so that we can do different things. We ensure we match audience preferences by doing systemic audience research and then tailoring our products to the number of niche areas available in the Indian viewer market. We also rely strongly on our global exposure and experience in the entertainment, media and television world to bring in strong differentiation.
exchange4media Staff Dec 1, 2011 12:00 AM