TechZone, a content technology provider for leading operators in India like Airtel, Reliance, Docomo, etc., has the exclusive rights of music tracks, videos, ringtones, caller ring back tones and other digital entertainment formats for ‘Why this Kolaveri Di’ song by actor Dhanush from the movie ‘3’. The song has surpassed all previous benchmarks and has become the most popular ‘Tanglish’ (Tamil-English) song in a very short span of time, crossing the 11-million viewership mark on YouTube. It has grabbed the attention of not only the south audience but also all over the nation.
In the inaugural Cisco Global Cloud Index (2010-15), Cisco estimates global cloud computing traffic will grow 12-fold from 130 exabytes to reach a total of 1.6 zettabytes annually by 2015, a 66 per cent compound annual growth rate (CAGR). One zettabyte is equal to a sextillion bytes or a trillion gigabytes.
We are very passionate about bringing in different ideas to the market, to be innovative and do things differently. For instance, with reality shows, we are training producers to also learn how to film. We are leveraging the resources we have and combining that with finding fabulous talent here and training them so that we can do different things. We ensure we match audience preferences by doing systemic audience research and then tailoring our products to the number of niche areas available in the Indian viewer market. We also rely strongly on our global exposure and experience in the entertainment, media and television world to bring in strong differentiation.