`Date-wise News`

AdAsia 2011: Re-discovering source of sharing through social media

Till some years ago, chat rooms were ‘the’ social networking platforms. Today, it is Twitter and Facebook. So where will netizens move to from here? This was discussed at length by a panel comprising Kate Day, Arvind Rajan and Earl Wilkinson, and moderated by Rishad Tobaccowala.

Shree Lahiri Nov 2, 2011 11:37 AM

AdAsia 2011: The debate of the future

“There’s going to be no offline and online… seize the opportunity.” This was urged by Nikesh Arora, Senior VP and Chief Business Officer, Google, who spoke about ‘Conversation as a Route to Driving Certainty’.

Shree Lahiri Nov 2, 2011 11:24 AM

AdAsia 2011: ‘Rise of new technology liberating new creative potential’

Can Asians lead the next creative renaissance on the planet? The session on ‘Asian Creative? A New Brief’ attempted to find out what is lacking in this context and how it can be tackled.

Srabana Lahiri Nov 2, 2011 11:19 AM

AdAsia 2011: Uncertainty, digitisation & the advertising business – WATCH VIDEO

I&B Minister Ambika Soni, AFAA Chairman Pradeep Guha, Bal Mundkur and Gerson da Cunha on their book AdKatha, IAA President Alan Rutherford and actor Shah Rukh Khan set the tone on what can be expected over the next three days at AdAsia 2011.

exchange4media Staff Nov 2, 2011 10:32 AM

Ashish Sehgal elevated to Network Sales Head at Zee TV

Ashish Sehgal has been promoted as Network Sales Head at Zee TV, filling in the gap of the revenue head position that was created with Joy Chakraborthy’s exit.

exchange4media Staff Nov 2, 2011 10:16 AM

Ashish Sehgal elevated to Network Sales Head at Zee TV

Ashish Sehgal has been promoted as Network Sales Head at Zee TV, filling in the gap of the revenue head position that was created with Joy Chakraborthy’s exit.

exchange4media Staff Nov 2, 2011 10:15 AM

We are the world: Unilever’s Harish Manwani on the markets of tomorrow – WATCH VIDEO

In one of the first sessions at AdAsia 2011, Interpublic Group’s (IPG) CEO Michael Roth questioned Unilever’s COO Harish Manwani on what the mega trends of globalisation were, the challenges of consumers interacting with various platforms at the same time and how brands should develop new strategies and tools to market in the current environment.

Noor Fathima Warsia Nov 2, 2011 10:09 AM

Neo Sports to broadcast World Series Hockey in India

Neo Sports has bagged the telecast rights for the World Series Hockey in the Indian Sub-Continent. According to industry sources, the rights have been acquired for Rs 70 crore.

Suraj Ramnath Nov 2, 2011 9:29 AM

Complete Wellbeing magazine celebrates its 5th anniversary

After a not too encouraging launch in 2006, Complete Wellbeing magazine has reported a 30-35 per cent growth in circulation this year.

Arwa Sultanali Nov 2, 2011 9:27 AM

AdAsia 2011: Brand India in 2020

How will Brand India be in less than 10 years from now? The session on ‘India 2020’ saw Pankaj Ghemawat, Kurush Grant, Sanjay Kapoor and Ravi Swaminathan discuss the concerns, potential and the agenda to take forward India’s growth in the years ahead.

Dipali Banka Nov 2, 2011 9:26 AM

AdAsia 2011: Social, Local and Mobile – the three big shifts

‘Decoding the new age consumer’ delved on new marketing models. Panel members Adil Zainulbhai, Laxman Narasimhan and Koichi Yamamoto examined the multiple forces reshaping consumer behaviour today.

Dipali Banka Nov 2, 2011 9:21 AM

Reporter’s AdAsia Diary: Legends are here, where’s Gen Next?

Right from Shah Rukh Khan’s antics on stage to a high dose of statistics and great insights, the first day of AdAsia 2011 was intense, and if any further proof was required, the shortage of seating in the session halls and the packed media lounge made up for it…

Dipali Banka Nov 2, 2011 9:18 AM