Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers.
Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.
If AdAsia 2003 in Jaipur was a spectacle to remember, AdAsia 2011 promises to win hearts over in ‘Dil Vaalon Ki’ Delhi. The transformed avatar of the National Capital post the Commonwealth Games seems to be the place for global meetings at present. Soon after the 38th FIPP World Magazine Congress, AdAsia is set to rock the city...
‘Bigg Boss Season 5’, which debuted on Colors on October 2, 2011, has opened with a TVR of 4.3 as per TAM data. This number is much lower to the opening rating of 6.01 TVR (C&S 4+, Market - Delhi, Mumbai and Kolkata), the highest ever opening for the reality show, for the Season 4. This was despite the first episode clashing with the opening ceremony of the Commonwealth Games in Delhi last year.
BIG CBS Networks unveils 25 hours fresh programming each week on BIG CBS Prime and BIG CBS Love. The programs will be promoted using the 360 degree platform, with strong digital support and niche alliances. The network is also all set to launch the BIG CBS HD channel with the best of HD content from the library this quarter and BIG RTL next quarter.
Innovation traverses across aspects such as product, communication and even pricing. The Times of India Group has chosen the pre-Diwali period to innovate in pricing, and is experimenting with online auction of specially created inventory for the Diwali period. The three-day auction ends on October 14, 2011. Arunabh Das Sharma, Executive President, The Times of India Group, elaborates.
Star Plus announced the launch of its app for iPhone and iPad in India and over 120 countries around the world. With this, Star Plus claims to have become India’s first GEC to make an entry into the iPad, iPhone zone. This initiative will make entertainment content available on-the-go.
Star Movies is all set to launch a viewer’s engagement programme called Hollywood Premières across four metros and has partnered with some leading Hollywood studios for the same. The channel will be investing 10-15 per cent of its total budget on the marketing initiatives for this property annually.
International sports media company Perform has entered into a strategic alliance with Times Internet Ltd (TIL) for the online and mobile clip rights of the English Premier League (EPL) for the Indian market. The partnership will see highlights of the EPL appear across both the online and mobile portals of TIL.
B2B publishing as well as multi-platform publishing were discussed at length on Day 2 of the 38th FIPP World Magazine Congress. Industry experts talked about how to keep the community engaged in a 360 degree environment besides building successful business models...
SBI Funds Management Pvt Ltd (SBIFMPL) has called for a nationwide pitch to select its creative Agency on Record for this year. The pitch is currently underway in Mumbai. The top 15 agencies as per Brand Equity’s rankings for 2011 have been invited to present as per the official RFP document. Last date for application is October 18, 2011. The incumbent on the account is Percept/H.
It is always a struggle for advertisers to engage their audience in an entertaining and effective way. The session on ‘What advertisers want from magazine media’, saw some industry leaders discussing how creativity drove effectiveness and stressed how magazines needed to take numbers, put a value to them, and monetize them.
Day 2 of the 38th FIPP World Magazine Congress saw experts sharing their views on facing the various editorial challenges in today’s scenario, and discussed the strategies to overcome the from digital media. Despite the odds, global publishers remain bullish on print.
Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.