Date-wise News
 IRS 2011 Q2: Hindustan, Prabhat Khabar lead in Jharkhand; top periodicals lose readers

Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers.

Sai Prasanna Oct 13, 2011 10:45 AM

 IRS 2011 Q2: Robust growth for Hindi dailies in Bihar; Hindustan emerges leader

It has been a good year for dailies in Bihar as per the IRS 2011 Q2 results, with nine out of ten posting an increase in average issue readership (AIR). The list has an equal mix of Hindi and English dailies. However, Hindi dailies reign in the top four positions.

Sai Prasanna Oct 13, 2011 10:42 AM

 IRS 2011 Q2: Dailies see decline in Andhra; magazines mostly see growth

Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.

Arwa Sultanali Oct 13, 2011 10:30 AM

‘Dil Vaalon Ki’ Delhi gears up for AdAsia 2011

If AdAsia 2003 in Jaipur was a spectacle to remember, AdAsia 2011 promises to win hearts over in ‘Dil Vaalon Ki’ Delhi. The transformed avatar of the National Capital post the Commonwealth Games seems to be the place for global meetings at present. Soon after the 38th FIPP World Magazine Congress, AdAsia is set to rock the city...

Deepika Bhardwaj Oct 13, 2011 10:17 AM

RAM all set to boost radio advertising across 9 additional cities

RAM is all set to boost radio advertising across 9 additional key commercial Indian cities, which are - are Ahmedabad, Chennai, Hyderabad, Indore, Jaipur, Kanpur, Lucknow, Nagpur and Pune.

exchange4media Staff Oct 13, 2011 10:06 AM

GEC Watch: Bigg Boss opens with 4.3 TVR

‘Bigg Boss Season 5’, which debuted on Colors on October 2, 2011, has opened with a TVR of 4.3 as per TAM data. This number is much lower to the opening rating of 6.01 TVR (C&S 4+, Market - Delhi, Mumbai and Kolkata), the highest ever opening for the reality show, for the Season 4. This was despite the first episode clashing with the opening ceremony of the Commonwealth Games in Delhi last year.

exchange4media Staff Oct 13, 2011 9:47 AM

BIG CBS Networks refreshes programming; ready to launch an HD Channel

BIG CBS Networks unveils 25 hours fresh programming each week on BIG CBS Prime and BIG CBS Love. The programs will be promoted using the 360 degree platform, with strong digital support and niche alliances. The network is also all set to launch the BIG CBS HD channel with the best of HD content from the library this quarter and BIG RTL next quarter.

Priyanka Nair Oct 13, 2011 9:46 AM

Times Group innovates in pricing: experiments with ‘e-auction’ of its inventory for Diwali

Innovation traverses across aspects such as product, communication and even pricing. The Times of India Group has chosen the pre-Diwali period to innovate in pricing, and is experimenting with online auction of specially created inventory for the Diwali period. The three-day auction ends on October 14, 2011. Arunabh Das Sharma, Executive President, The Times of India Group, elaborates.

Noor Fathima Warsia Oct 13, 2011 9:41 AM

Star Plus makes entertainment mobile with iPhone, iPad App

Star Plus announced the launch of its app for iPhone and iPad in India and over 120 countries around the world. With this, Star Plus claims to have become India’s first GEC to make an entry into the iPad, iPhone zone. This initiative will make entertainment content available on-the-go.

exchange4media Staff Oct 13, 2011 9:39 AM

Star Movies strengthens audience connect with Hollywood Premières

Star Movies is all set to launch a viewer’s engagement programme called Hollywood Premières across four metros and has partnered with some leading Hollywood studios for the same. The channel will be investing 10-15 per cent of its total budget on the marketing initiatives for this property annually.

Priyanka Nair Oct 13, 2011 9:38 AM

Perform, TIL bag online & mobile rights for English Premier League in India

International sports media company Perform has entered into a strategic alliance with Times Internet Ltd (TIL) for the online and mobile clip rights of the English Premier League (EPL) for the Indian market. The partnership will see highlights of the EPL appear across both the online and mobile portals of TIL.

exchange4media Staff Oct 13, 2011 9:37 AM

Lenovo beefs up tablet offering

Lenovo introduced its widest range of tablets of varying sizes and platforms yesterday catering to individual needs of customers at the Bombay Flying Club in Mumbai.

exchange4media Staff Oct 13, 2011 9:36 AM

Building successful biz models for B2B and multi-platform publishing

B2B publishing as well as multi-platform publishing were discussed at length on Day 2 of the 38th FIPP World Magazine Congress. Industry experts talked about how to keep the community engaged in a 360 degree environment besides building successful business models...

Shree Lahiri Oct 13, 2011 9:28 AM

Ipsos acquires Synovate, creates 3rd largest global market research Co

Ipsos has announced that it has successfully completed the acquisition of the Synovate business for an enterprise value of £525 million. Following this transaction, Ipsos becomes the third largest global market research company.

exchange4media Staff Oct 13, 2011 9:26 AM

SBI Mutual Fund scouts for creative partner

SBI Funds Management Pvt Ltd (SBIFMPL) has called for a nationwide pitch to select its creative Agency on Record for this year. The pitch is currently underway in Mumbai. The top 15 agencies as per Brand Equity’s rankings for 2011 have been invited to present as per the official RFP document. Last date for application is October 18, 2011. The incumbent on the account is Percept/H.

Deepika Bhardwaj Oct 13, 2011 9:17 AM

Advertisers seek ways to engage their TG in entertaining and effective ways

It is always a struggle for advertisers to engage their audience in an entertaining and effective way. The session on ‘What advertisers want from magazine media’, saw some industry leaders discussing how creativity drove effectiveness and stressed how magazines needed to take numbers, put a value to them, and monetize them.

Shree Lahiri Oct 13, 2011 9:16 AM

Creating long lasting engagement through magazines

With the Association of Indian Magazines (AIM) set to release the detailed findings of its Engagement Study in a month’s time, a discussion on the topic at the 38th FIPP World Magazine Congress took the audience through the exciting USPs of magazines.

Nitin Pandey Oct 13, 2011 9:14 AM

We will continue to invest in print: Global publishers

Day 2 of the 38th FIPP World Magazine Congress saw experts sharing their views on facing the various editorial challenges in today’s scenario, and discussed the strategies to overcome the from digital media. Despite the odds, global publishers remain bullish on print.

Nitin Pandey Oct 13, 2011 9:13 AM

 IRS 2011 Q2: Hindi dailies, magazines on the upswing in UP

Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.

Sai Prasanna Oct 13, 2011 9:08 AM

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